Digital Marketing Executive
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Key skills for this role
Role Overview
The role focuses on Google AdWords campaigns and other digital marketing initiatives.
The position supports lead generation, customer acquisition, campaign performance, and online marketing improvement.
Key Skills for This Role
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Job Summary
The role focuses on Google AdWords campaigns and other digital marketing initiatives.
The position supports lead generation, customer acquisition, campaign performance, and online marketing improvement.
Core Responsibilities
- Create and execute Google Ads and Facebook Ads campaigns for lead generation and customer acquisition.
- Analyze keyword and ad performance trends and recommend ranking and acquisition improvements.
- Provide onsite SEO through WordPress website audits.
- Manage keyword optimization, bidding, advertisements, and split A/B testing.
- Partner with the Director of Digital Marketing on multiple campaigns.
- Assist with campaign strategy, ad copy, creative design, and landing page improvements.
- Compile weekly reports and data to inform account insights and strategy.
Job Requirements
- Experience creating and managing AdWords campaigns is required.
- Experience working with WordPress is required.
- Functional experience in SEO and SEM is required.
- Strong organizational, analytical, written, and verbal communication skills are required.
- Google AdWords and Google Analytics certification is a plus.
- Experience with Facebook Ads is a plus.
Work Location
- The work location is in person.
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