Digital Marketing & E-commerce Manager | Luxury Fashion | GCC
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Key skills for this role
Role Overview
The Digital Marketing and E-commerce Manager will lead digital growth across the UAE and GCC.
The role covers the full customer journey from brand and audience development through traffic, website purchase, and retention.
Key Skills for This Role
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About the company
Anitas Muse is a Dubai-based emerging luxury fashion brand preparing to launch its first collection after rebranding.
The brand is centered around natural silk, modern femininity, and everyday luxury.
Role overview
The Digital Marketing and E-commerce Manager will lead digital growth across the UAE and GCC.
The role covers the full customer journey from brand and audience development through traffic, website purchase, and retention.
Key responsibilities
- Develop and execute digital acquisition strategy for the UAE and GCC.
- Manage and optimize Meta and Google Ads.
- Develop the e-commerce growth strategy and optimize Shopify.
- Manage email marketing, CRM, and customer retention.
- Set up analytics, track KPIs, and optimize customer acquisition cost, conversion, and ROAS.
- Build and test audiences, campaigns, and creative hypotheses.
- Support product launches and develop the digital funnel from discovery to purchase.
- Work closely with the Founder and creative or social media marketing team.
Candidate requirements
- Proven experience in luxury fashion, beauty, or premium lifestyle is required.
- Strong understanding of the GCC luxury consumer and digital market is required.
- Hands-on Meta Ads and Google Ads experience is required.
- Strong Shopify, e-commerce, CRM, and analytics knowledge is required.
- Experience growing or launching brands in the GCC is required.
- Strong commercial and visual understanding of luxury is required.
- Excellent English is required.
- Dubai- or GCC-based candidates are strongly preferred.
Workplace and engagement
- The role is remote.
- The engagement may be freelance, part-time, or long-term depending on experience.
Application materials
- Applicants are asked to submit a CV, a portfolio of relevant GCC luxury or fashion cases with results, and expected monthly compensation.
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