indeed
Digital Marketing & CRM executive
Black Swan business set up services
Dubai, UAE
Full Time
Mid
Onsite
3 weeks ago
Website ManagementSEOWhatsApp Campaign ManagementZoho CRMCRM AutomationLead Management
Free
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Ready to ScanKey skills for this role
Website ManagementSEOWhatsApp Campaign Management
About the Role
Black Swan Business Set Up Services seeks a Digital Marketing & CRM Executive to manage websites, WhatsApp campaigns, Zoho CRM, and digital marketing initiatives. The role requires expertise in SEO, CRM automation, and campaign performance analysis.
Key Skills for This Role
Website ManagementSEOWhatsApp Campaign ManagementZoho CRMCRM AutomationLead Management
Responsibilities
- Manage and maintain websites across all Black Swan Group companies
- Ensure websites are updated with accurate content, services, promotions, and company information
- Coordinate with developers and designers for website enhancements and improvements
- Monitor website performance, speed, security, and user experience
- Implement SEO best practices to improve search engine rankings and organic traffic
- Optimize landing pages for lead generation and conversion
- Track website analytics and prepare monthly performance reports
- Plan, execute, and monitor WhatsApp marketing campaigns
- Create customer engagement journeys and automated messaging workflows
- Manage customer databases and audience segmentation
- Design and schedule promotional, informational, and follow up campaigns
- Monitor campaign performance including delivery rates, engagement, and conversions
Requirements
- Experience in website management, SEO, and digital marketing
- Proficiency in Zoho CRM and automation workflows
- Experience with WhatsApp Business API and campaign management
- Ability to generate reports and analyze performance metrics
Full Job Posting
Key Responsibilities
- Manage and maintain websites across all Black Swan Group companies
- Ensure websites are updated with accurate content, services, promotions, and company information
- Coordinate with developers and designers for website enhancements and improvements
- Monitor website performance, speed, security, and user experience
- Implement SEO best practices to improve search engine rankings and organic traffic
- Optimize landing pages for lead generation and conversion
- Track website analytics and prepare monthly performance reports
- Plan, execute, and monitor WhatsApp marketing campaigns
- Create customer engagement journeys and automated messaging workflows
- Manage customer databases and audience segmentation
- Design and schedule promotional, informational, and follow up campaigns
- Monitor campaign performance including delivery rates, engagement, and conversions
Zoho CRM & Automation Management
- Manage Zoho CRM and related Zoho applications across all group companies
- Create and maintain lead management workflows, automations, and sales pipelines
- Monitor lead assignments, follow ups, and conversion tracking
- Generate dashboards, reports, and performance analytics for management
- Configure CRM modules, fields, workflows, and user permissions
- Maintain data quality and CRM hygiene
- Support integration between Zoho CRM and websites, WhatsApp, marketing tools, and third party platforms
- Provide user support and training to internal teams
Digital Marketing Support
- Support email marketing campaigns through Zoho Campaigns and other platforms
- Coordinate digital marketing initiatives across multiple business divisions
- Assist in managing online lead generation campaigns
- Monitor campaign performance and recommend improvements
- Support social media lead integration and tracking processes
Reporting & Analytics
- Prepare weekly and monthly reports on website traffic and conversions, lead generation performance, WhatsApp campaign results, CRM performance metrics, and sales pipeline status
- Analyze customer behavior and recommend process improvements
- Track KPIs and support management decision making through data driven insights
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