Digital Marketing Coordinator

Sporting Life Group is a proudly Canadian company of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living.

From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well.

Why Work Here?

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Team-first culture that celebrates an active, sports lifestyle.
• Fun, fast-paced hybrid environment where your passion for sport and style belongs.
• A salary range of $60,000 - $70,000 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle.

As the Digital Marketing Coordinator with Sporting Life Group, you will be responsible and accountable for executing Digital Marketing campaigns along with digital marketing initiatives and activities across our retail banners.

You will be a key member of a dynamic, highly functioning, and evolving marketing team that collaborates with the wider marketing team and values creativity and passion to inspire Canadians.

• Manage multiple campaigns on Google Ads with different business goals and campaign types.
• Perform daily, weekly and monthly optimizations based on the performance of the account and the business goals.
• Creates, manages & optimize search and shopping campaigns on multiple platforms such as Google Ads, Meta & TikTok, etc.
• Have in-depth knowledge of bidding strategies.
• Data-driven mindset, and proficiency with Google Analytics, as well as emerging data collection and reporting tools.
• Have in depth knowledge of Shopping campaigns & product feed optimization.
• Perform ongoing keyword discovery, expansion and optimization as well as ongoing ad copy development, performance assessment, and testing/optimization.