Digital Marketing - Content Creator
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Key skills for this role
About the Role
Solera Realty LLC seeks a Senior Digital Marketing Content Creator to develop and execute a comprehensive content strategy across digital channels. The role involves crafting SEO-optimized written and multimedia content, managing the content calendar, and analyzing performance to drive engagement and lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive content strategy aligned with marketing goals
- Craft SEO optimized written content including blog posts, website copy, social media updates, and email newsletters
- Produce multimedia content such as graphics, infographics, short videos, and animations
- Collaborate with designers, videographers, and stakeholders to ensure brand consistency
- Manage content calendar and schedule distribution across platforms
- Analyze content performance using analytics tools to optimize future content
- Conduct keyword research and competitor analysis for content gaps
- Stay updated on digital marketing trends and platform updates
- Repurpose existing content into new formats and channels
- Ensure all content adheres to brand guidelines and legal requirements
Requirements
- Develop and execute comprehensive content strategy
- Craft compelling and SEO optimized written content
- Produce visually engaging multimedia content
- Manage content calendar and schedule distribution
- Analyze content performance using analytics tools
- Conduct keyword research and competitor analysis
- Stay updated on digital marketing trends
- Repurpose existing content into new formats
- Ensure content adheres to brand guidelines and legal requirements
Full Job Posting
Role Overview
- Develop and execute a comprehensive content strategy aligned with marketing goals, driving engagement and lead generation across various digital channels.
Key Responsibilities
- Craft compelling and SEO optimized written content, including blog posts, website copy, social media updates, and email newsletters.
- Produce visually engaging multimedia content such as graphics, infographics, short videos, and animations.
- Collaborate with designers, videographers, and other stakeholders to ensure content quality and brand consistency.
- Manage the content calendar, planning, scheduling, and distributing content across multiple platforms.
- Analyze content performance using analytics tools, identifying trends and insights to optimize future content.
- Conduct keyword research and competitor analysis to identify content gaps and opportunities.
- Stay abreast of the latest digital marketing trends, content formats, and platform updates.
- Repurpose existing content into new formats and channels.
- Ensure all content adheres to brand guidelines, legal requirements, and ethical standards.
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