Digital Marketing Analytics Manager

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:

Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

What You’ll Do as a Digital Marketing Analytics Manager

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

Lead the strategic direction of paid media analytics while building and managing a high-performing team

Partner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data-led strategies

Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations

Build forecasts using historical data and third-party tools to optimize media budget planning

Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau

Manage key analytics projects such as MMP app tracking and digital marketing data infrastructure

Collaborate with data scientists to design, measure, and validate media performance and attribution models

Present performance insights and strategic recommendations to stakeholders across the business

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

8+ years of experience in analytics, combining strategic leadership with hands-on execution