Digital Marketing Analyst (Performance & Revenue Growth
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
The role involves performance marketing, lead generation, and conversion optimization, requiring strong analytical skills and experience in managing digital campaigns.
Key Skills for This Role
Full Job Posting
Overview
Sass Consulting is seeking a
Data-Driven Digital Marketing Analyst
to drive online revenue across multiple business units including consulting services, turnkey construction projects, and short-term rental property management.
The role focuses on
performance marketing, lead generation, and conversion optimization
.
The ideal candidate is analytical, ROI-focused, and experienced in managing digital campaigns that produce measurable revenue results.
Performance Marketing
- Plan and execute digital marketing campaigns across multiple channels.
- Manage paid campaigns on Google Ads, LinkedIn, and Meta platforms.
- Optimize campaigns for
- lead generation and ROI
- .
Lead Generation
- Generate qualified B2B and B2C leads for consulting, construction, and property services.
- Manage digital funnels from traffic acquisition to conversion.
Analytics & Reporting
- Track campaign performance using marketing analytics tools.
- Monitor key metrics including CPL, CPA, ROI, and conversion rates.
- Produce weekly and monthly performance reports.
Website & Funnel Optimization
- Improve landing pages and website conversion rates.
- Implement A/B testing for ads and landing pages.
- Work with internal teams to optimize customer journeys.
Key Performance Indicators
- Number of qualified leads generated
- Cost per lead (CPL)
- Conversion rates
- Online revenue generated
- Campaign ROI
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career