Digital Marketing Analyst

Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms

Analyzing performance data to help us hone our strategy

Writing clear, effective ads for diverse audiences across all of IXL’s brands

Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance

Participating in team brainstorms for new campaign creative

Collaborating with our graphic design team to produce engaging creative

Meeting regularly with marketing team leaders for input on your work

Presenting your findings to other marketing and product team team members

Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back

Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok

BA/BS degree with some experience in SEM, marketing, or data analysis

Strong analytical skills

Natural critical-thinking and problem-solving skills

Excellent writing and editing skills with a keen attention to detail

Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer

Fluency in Excel and Google Sheets, especially Pivot tables

Go-getter mindset, proactive and driven

Creativity and curiosity