Digital Growth / Performance Marketing Manager – WhatsApp & SEO
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Key skills for this role
Role Overview
The employer is seeking a hands-on Digital Growth and Performance Marketing Manager.
The role focuses on WhatsApp marketing, SEO, online ordering, digital customer acquisition, conversion, and repeat business.
The position is not primarily focused on social media content creation.
Key Skills for This Role
Full Job Posting
Role Overview
The employer is seeking a hands-on Digital Growth and Performance Marketing Manager.
The role focuses on WhatsApp marketing, SEO, online ordering, digital customer acquisition, conversion, and repeat business.
The position is not primarily focused on social media content creation.
Key Responsibilities
- Manage WhatsApp Business or API marketing, automation, segmentation, broadcasts, QR-to-WhatsApp journeys, database growth, remarketing, and online ordering integrations.
- Improve organic rankings, manage Google Business Profiles for multiple outlets, use Search Console, and implement on-page, technical, and local SEO.
- Increase direct website and WhatsApp orders by optimizing customer journeys and developing repeat-order campaigns.
- Manage Meta and Google campaigns, retargeting, location-based advertising, conversion tracking, ROAS, and customer acquisition costs.
- Handle website and CMS updates, landing pages, GA4, Tag Manager, Meta Pixel, SEO implementation, and technical improvements.
- Manage and amplify brand-provided social media content and convert engagement into traffic, WhatsApp enquiries, and orders.
- Create or adapt flyers, coupons, campaign creatives, WhatsApp promotions, and digital signatures.
Candidate Requirements
- Three to six years of hands-on digital or performance marketing experience is required.
- Strong practical experience in WhatsApp marketing and automation is essential.
- Strong SEO and local SEO knowledge is essential.
- Experience with Google Business Profile, Search Console, and GA4 is required.
- Experience with Meta Ads and Google Ads is required.
- Website, CMS, and conversion tracking knowledge is required.
- Understanding of online ordering and e-commerce funnels is required.
- Basic design capability using Canva, Adobe, or similar tools is required.
- Restaurant, hospitality, food delivery, retail, or e-commerce experience is preferred.
Education and License
- A bachelor's degree is required.
- A UAE driving license is preferred.
Success Measures
Success is measured by WhatsApp database and revenue growth, SEO rankings, organic traffic, direct online orders, conversion rates, ROAS, and repeat customers.
The candidate must be hands-on with WhatsApp, SEO, website management, analytics, and digital customer acquisition.
Compensation
- Pay is AED 5,000 to AED 6,000 per month.
Workplace
- Work location is in person.
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