Digital Experiences Manager, EMEA (Contract)

Lead regional campaign activation across owned digital channels, ensuring integrated, high-quality execution that reflects global campaign intent.

Coordinate with Creative, CRM, Social, and regional marketing teams to ensure assets, messaging, and timelines are aligned across channels.

Bring a connected-channel mindset to campaign delivery, helping ensure EMEA digital experiences complement and extend broader cross-channel activation.

Own regional digital performance monitoring and optimization, tracking key metrics across owned channels including traffic, engagement, and conversion.

Maintain regional dashboards and deliver proactive performance reporting to EMEA and global stakeholders.

Lead A/B testing and content optimization initiatives for the region, translating insights into actionable improvements.

Surface regional trends, audience signals, and optimization opportunities to inform both local and global strategy.

Apply global SEO and GEO frameworks to EMEA content, ensuring regional experiences are discoverable across search and AI-driven discovery environments.

Lead on-page optimization, metadata management, and keyword-driven content improvements for the region.

Monitor EMEA organic performance and proactively identify local search optimization opportunities.

Champion global content standards and governance frameworks within EMEA, ensuring consistent adoption across regional teams and programs.

Serve as the primary digital point of contact for EMEA regional marketing stakeholders, building trusted partnerships that support effective digital collaboration.

Provide feedback on platform usability, workflow gaps, and regional needs to inform global digital operations and roadmap planning.

A genuine point of view on what good digital experience looks like, and the portfolio to back it up. We're not looking for someone who executes briefs. We're looking for someone who can improve them.

An editorial instinct. You notice the stories other people miss, and you know how to frame them for a digital audience.

5 to 7 years in digital marketing, content strategy, or digital experience management, ideally with exposure to both regional and global marketing contexts.

The instinct to read a market. EMEA is not a monolith. You understand the difference between adapting content and actually localizing it.

Hands-on experience with CMS platforms and digital publishing workflows. You can get in and do the work, not just direct it.

Fluency in digital performance and the judgment to know which metrics actually matter for a given objective.

Strong communication skills and the confidence to represent a regional perspective in a global organization. You push back when the global brief doesn't translate. You do it constructively.

Experience managing digital programs across multiple EMEA markets simultaneously.

Familiarity with analytics platforms such as GA4 or Adobe Analytics.

Understanding of integrated campaign activation across web, email, social, and CRM.

Experience contributing to or implementing content governance frameworks.

Familiarity with SEO/GEO optimization and AI-driven discovery environments.

EMEA digital experiences are strategically sound, locally relevant, and executed to a high standard.

Regional digital plans are clearly connected to global strategy and audience frameworks.

EMEA campaign activations are integrated, on-brand, and delivered on schedule across owned channels.

Regional performance data is reliable, actionable, and shared proactively with stakeholders.

EMEA regional marketing partners view this role as a trusted strategic and execution collaborator.

Global digital standards are consistently applied and championed across the region.

Reporting to: Global Digital Experiences Lead (Dotted line: EMEA Marketing Lead)

77 Sir John Rogerson's Quay, Block C Grand Canal Docklands Dublin D02 VK60 Ireland