Digital Daily Banking & CASA Growth SME
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Key skills for this role
About the Role
TAWANTECH seeks a Digital Daily Banking & CASA Growth SME to lead cross-functional governance, customer segmentation, account opening transformation, digital channel enhancement, loyalty programme, bancassurance, and capability building.
Key Skills for This Role
Responsibilities
- Coordinate and lead cross functional working group (CX, Digital, IT, Operations, Marketing, etc.)
- Define individual and team wide KPIs and own governance calendar
- Manage escalation paths, risk registers, and issue resolution
- Analyse financial behaviours and design differentiated propositions for customer segments
- Lead account opening transformation including journey redesign and IT execution
- Map digital banking customer journeys and identify UX/UI improvements
- Design loyalty programme with earning/redemption mechanics and tiered benefits
- Define bancassurance objectives and lead partner identification and negotiation
- Design and deliver training programs for branch, telesales, and digital teams
Requirements
- Experience in digital banking or retail banking transformation
- Programme management and cross functional coordination skills
- Knowledge of customer segmentation and value proposition design
- Experience with account opening journeys and digital onboarding
Full Job Posting
Key Responsibilities
- Governance & Programme Management: Coordinate and lead cross functional working group; define KPIs; manage governance calendar, escalation paths, risk registers.
- Customer Segmentation & Value Proposition: Analyse financial behaviours; benchmark peer banks; design differentiated propositions for salaried, non salaried, Gold, Diamond tiers.
- Account Opening Transformation: Map current journey; redesign digital first journey; oversee UX/UI build and IT execution; lead pilot and rollout.
- Digital Channel Enhancement: Map digital banking journeys; identify UX/UI discrepancies; develop specifications for improvements.
- Loyalty Programme: Analyse customer behaviour; benchmark loyalty structures; design rewards programme; integrate with credit card platform.
- Bancassurance: Define objectives; conduct market analysis; lead partner negotiation; manage regulatory approval; oversee system integration.
- Capability Building & Communication: Design training programs; develop communication guidelines and sales scripts.
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