Digital Brand Marketing Associate
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Key skills for this role
About the Role
Kcal World seeks a mid-level marketer to own creative content, CRM activations, digital marketing, and brand building. The role involves managing email and WhatsApp campaigns, paid media, events, and brand partnerships.
Key Skills for This Role
Responsibilities
- Own creative content strategy across brand, paid ads, and social — conceiving ideas and briefing designers, photographers, and agencies to execute
- Ensure consistent brand messaging, tone of voice, and visual identity across all channels
- Align campaigns and creative output with brand strategy and business objectives
- Manage the content and campaign calendar, ensuring timely briefing and delivery of all assets
- Support paid media execution across Meta Ads and Google Ads, with a solid understanding of campaign structure, targeting, and optimization
- Build and optimize marketing funnels to improve the customer journey and drive conversions
- Review and provide UI/UX feedback on the e commerce experience using tools such as Microsoft Clarity, Figma and heatmaps
- Own the email and WhatsApp calendar — copy, segmentation, scheduling, and performance reporting
- Use CRM data to personalise campaigns and improve retention
- Monitor and optimise CRM flows to drive repeat purchases and customer lifetime value
- Supervise the internal event team to coordinate Spring Feeling’s presence at events, pop ups, and activations
- Identify and manage brand partnerships and collaborations to drive awareness and growth
Requirements
- Bachelor's in Marketing or a related discipline
- 2–3 years in marketing, with hands on experience across content, performance marketing, CRM, and campaign execution
- Proven experience executing multi channel marketing for a consumer, e commerce, or F&B brand
- Highly creative, with a strong eye for content and an instinct for compelling campaign ideas
- Solid understanding of the content production process, from briefing through to publishing
- Experience building and optimising digital funnels across the customer journey
- Proficient in analytics tools (e.g., Google Analytics, Looker Data Studio, Metabase)
- Hands on with email and WhatsApp/CRM tools (e.g., Klaviyo, Freshworks, or similar)
- Good working knowledge of Meta Ads and Google Ads — campaign structure, targeting, and optimisation
- Experience coordinating events, activations, or brand partnerships
Full Job Posting
Purpose of the Role
- A mid level, well rounded marketer who loves all things marketing — from content and campaigns to data and brand.
- Reporting to the Growth Marketing Manager, this role owns creative content, CRM activations (email and WhatsApp), digital marketing and brand building, while overseeing events and brand partnerships.
Key Responsibilities
- Own creative content strategy across brand, paid ads, and social — conceiving ideas and briefing designers, photographers, and agencies to execute.
- Ensure consistent brand messaging, tone of voice, and visual identity across all channels.
- Align campaigns and creative output with brand strategy and business objectives.
- Manage the content and campaign calendar, ensuring timely briefing and delivery of all assets.
- Support paid media execution across Meta Ads and Google Ads.
- Build and optimize marketing funnels to improve the customer journey and drive conversions.
- Review and provide UI/UX feedback on the e commerce experience using tools such as Microsoft Clarity, Figma and heatmaps.
- Own the email and WhatsApp calendar — copy, segmentation, scheduling, and performance reporting.
- Use CRM data to personalise campaigns and improve retention.
- Monitor and optimise CRM flows to drive repeat purchases and customer lifetime value.
- Supervise the internal event team to coordinate Spring Feeling’s presence at events, pop ups, and activations.
- Identify and manage brand partnerships and collaborations to drive awareness and growth.
Professional Requirements
- Bachelor's in Marketing or a related discipline.
- 2–3 years in marketing, with hands on experience across content, performance marketing, CRM, and campaign execution.
- Proven experience executing multi channel marketing for a consumer, e commerce, or F&B brand.
- Highly creative, with a strong eye for content and an instinct for compelling campaign ideas.
- Solid understanding of the content production process, from briefing through to publishing.
- Experience building and optimising digital funnels across the customer journey.
- Proficient in analytics tools (e.g., Google Analytics, Looker Data Studio, Metabase).
- Hands on with email and WhatsApp/CRM tools (e.g., Klaviyo, Freshworks, or similar).
- Good working knowledge of Meta Ads and Google Ads — campaign structure, targeting, and optimisation.
- Experience coordinating events, activations, or brand partnerships.
- Familiarity with UI/UX and tools such as Figma.
- Strong instinct for what works across marketing channels and a genuine love for the craft.
Interpersonal Requirements
- Creative, innovative, and tech savvy.
- A positive, can do attitude.
- A high level of initiative & proactivity.
- Excellent communication skills, verbal & written.
- Strong organisational skills and ability to manage multiple projects simultaneously.
- A drive to continuously learn and grow.
- A strong work ethic and a passion for healthy living.
What We Bring to the Table
- A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
- An inclusive, collaborative community, where your voice will be heard.
- The ability to really make a difference with your ideas – we’re a purpose driven company.
- A modern office environment designed to foster inspiration, creativity, and teamwork.
- A talented team of super smart (but humble) people.
- A culture committed to innovation, openness, humor, respect & motivation.
Package
- Salary: AED 14,000/Month for the first 6 months and AED 16,000 thereafter
- Additional Benefits: Medical & Annual Airfare for self
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