naukri
Digital Brand Marketing Associate
Reliance HR Consultancy
Dubai, UAE
Mid
1 weeks ago
Google AnalyticsGoogle AdsMeta Business SuiteFacebook AdsLinkedIn AdsA/B Testing
Free
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About the Role
Purpose of the Role: The Digital Brand Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commer.
Key Skills for This Role
Google AnalyticsGoogle AdsMeta Business SuiteFacebook AdsLinkedIn AdsA/B Testing
Responsibilities
- Lead all marketing activities from concept to execution
- Oversee day to day execution of e commerce lead generation and digital marketing campaigns
- Ensure brand is consistently represented and promoted in line with company directives
Requirements
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate testing
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Ads campaigns
- Proficiency with Google Analytics, Mixpanel or similar
- Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads
- Familiarity with Freshworks (desirable)
- Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking
Full Job Posting
Purpose of the Role
- The Digital Brand Marketing Associate will lead all marketing activities from concept to execution
- Working closely with the marketing, creative, and commercial teams and overseeing the day to day execution of e commerce lead generation and digital marketing campaigns
- Responsible for ensuring that the brand is consistently represented and promoted in line with company directives
Qualifications
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate testing
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Ads campaigns
- Proficiency with Google Analytics, Mixpanel or similar
- Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads
- Familiarity with Freshworks (desirable)
- Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking
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