Digital Ad Designer
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Key skills for this role
Role Overview
Create high-converting digital advertising creative for paid social, display, search, and other performance marketing channels.
Combine visual design expertise with campaign data, A/B testing insights, and AI-assisted workflows.
Work across multiple brands and industries in collaboration with marketers and Creative Directors.
Key Skills for This Role
Full Job Posting
Role Overview
Create high-converting digital advertising creative for paid social, display, search, and other performance marketing channels.
Combine visual design expertise with campaign data, A/B testing insights, and AI-assisted workflows.
Work across multiple brands and industries in collaboration with marketers and Creative Directors.
Core Responsibilities
- Create advertising assets for Meta, LinkedIn, Google Ads, Google Display Network, and other paid digital channels.
- Translate campaign objectives, audience insights, offers, messaging, and performance strategies into visual concepts.
- Make design decisions that support clear messaging, hierarchy, calls to action, and conversion goals.
- Use campaign results and A/B testing insights to refine concepts, messaging, imagery, layouts, and formats.
- Apply platform-specific specifications, dimensions, text limitations, and creative best practices.
- Collaborate with Creative Directors and fellow creatives to strengthen ideas and refine work.
- Adapt creative work across brands, industries, audiences, identities, and campaign objectives.
- Use AI tools for ideation, asset creation, and production while maintaining quality and human judgment.
Required Qualifications
- At least 5 years of experience in digital ad design.
- A strong portfolio showcasing performance creative across paid social, display, and other digital campaigns.
- Ability to translate campaign strategy, audience insights, and performance data into conversion-focused creative.
- Practical experience with A/B testing, creative optimization, and developing creative variations.
- Expert-level design skills with strong proficiency in Adobe Creative Suite.
- Experience creating AI-assisted creative workflows.
- Strong written and verbal English communication skills.
- Ability to work proactively, maintain attention to detail, and meet deadlines.
Work Environment
- The role is fully remote with a structured virtual office environment.
- At least five hours of overlap with U.S. Eastern Time is required.
- The role involves collaboration with Creative Directors, marketers, and other creative professionals.
What the Role Offers
- Work across different brands, industries, and disciplines in a multicultural environment.
- Collaborate with ambitious clients and multidisciplinary creative talent.
- Receive paid time off, professional growth opportunities, and continued skill development.
Success Measures
Create visually strong, strategically relevant advertising creative that drives measurable campaign performance.
Use campaign data and testing insights to improve creative continuously.
Build efficient AI-assisted workflows for faster ideation, iteration, versioning, and adaptation.
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