Demand Generation Manager

Build and manage marketing automation programs, including lead scoring, segmentation, nurturing, and lifecycle reporting.

Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates.

Collaborate with content, sales, and subject matter experts to create assets that support awareness, consideration, and decision stages.

Plan and execute demand-focused events (webinars, trade shows, virtual sessions), including promotion and post-event follow-up.

Manage and analyze campaign and funnel performance; deliver actionable insights and recommendations to leadership.

Own and report on core demand metrics including MQLs, SQLs, pipeline contribution, cost per lead, and ROI.

Marketing Operations & Analytics:

Maintain clean, reliable data across CRM and marketing automation platforms.

Build dashboards and reporting to track performance by channel, campaign, and funnel stage.

Test, iterate, and refine campaigns using A/B testing and performance insights.

Stay current on demand generation best practices, tools, and B2B growth strategies.

Cross‑Functional Collaboration & Culture:

Act as a strategic partner to Sales, contributing to revenue planning, forecasting, and quarterly goals.

Support Elantis culture by collaborating effectively, proactively solving problems, and continuously improving how marketing supports growth.

Contribute to marketing planning, budget input, and prioritization based on performance data.

Here are some of the skills we are looking for:

5+ years of experience in B2B marketing with strong specialization in demand generation or growth marketing.

Proven experience driving measurable results across the funnel - from lead to opportunity to secured revenue.

Hands-on expertise with marketing automation and lead lifecycle management.

Experience using Dynamics 365 as a CRM.

Strong analytical mindset with the ability to translate data into action.

Experience working closely with Sales teams in a revenue-aligned model.

Excellent written and verbal communication skills, with the ability to craft compelling offers and campaign messaging.

Strong project management skills and ability to manage multiple campaigns simultaneously.

Experience in technology, consulting, or professional services is a strong asset.

Post-secondary education in marketing, business, or a related field.

Elantis gives you the opportunity to make a real impact in your work with clients and our internal team. We welcome you to apply today!