Demand Generation Manager

• Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication — optimizing each for brand visibility and pipeline contribution
• Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders
• Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
• Test and evaluate emerging or underutilized channels — including podcast sponsorships, newsletters, virtual events, and third-party lead programs — to identify incremental pipeline opportunities
• Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
• Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene

• Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field

• 3+ years of B2B demand generation or digital marketing experience
• Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
• Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
• Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
• Exposure to the cybersecurity, compliance, or professional services industry is a plus

• Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
• Highly organized and execution-oriented — you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
• Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
• Strong creative and copywriting instincts – you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
• Great web fundamentals with a strong perspective on conversion rate and website performance optimization
• Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
• Strong attention to detail, with a drive to continuously raise the quality and impact of your work

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance

• Pet Insurance
• 401(k) Plan with Employer Matching

• Certification Reimbursement

• Vacation Bonus
• Summer Hours

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs.

Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI.

A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor.

To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn .

A-LIGN is an Equal Opportunity Employer.

Minorities, women, disabled, and veterans encouraged to apply!