{bc}
Apply
linkedin

Demand Generation Manager

Español Por Dentro
Abu Dhabi, UAE
Full Time
Senior
Remote
1 weeks ago
Demand GenerationDigital MarketingMarketing AutomationCRMGoogle AnalyticsSEO
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

Demand GenerationDigital MarketingMarketing Automation
Smart Apply

Full Job Posting

About Us

  • We are a growth focused organization committed to accelerating business success through innovative marketing, data driven decision making, and exceptional customer experiences.
  • Our teams collaborate across marketing, sales, product, customer success, revenue operations, business development, analytics, and executive leadership to create scalable demand generation programs.

The Role

  • We are seeking an experienced Demand Generation Manager to develop and execute integrated demand generation strategies that increase brand awareness, generate qualified leads, and accelerate revenue growth.
  • The ideal candidate will lead multi channel marketing campaigns, optimize the marketing funnel, and collaborate closely with cross functional teams to maximize marketing performance and ROI.

Key Responsibilities

  • Develop and execute demand generation strategies aligned with organizational growth objectives, revenue targets, and go to market priorities.
  • Plan, launch, and optimize integrated multi channel marketing campaigns across digital advertising, email marketing, content marketing, SEO, SEM, social media, webinars, events, partner marketing, and ABM initiatives.
  • Collaborate with sales, product marketing, customer success, revenue operations, business development, creative, and executive leadership to align marketing efforts with pipeline and revenue goals.
  • Manage lead generation, lead nurturing, marketing automation workflows, lead scoring, segmentation, and lifecycle marketing programs to improve conversion rates and customer engagement.
  • Monitor KPIs including MQLs, SQLs, pipeline contribution, CAC, ROAS, conversion rates, CLV, and campaign ROI.
  • Analyze campaign performance, customer behavior, attribution models, and funnel metrics to identify optimization opportunities.
  • Develop and execute ABM strategies for target accounts in collaboration with sales and business development teams.
  • Manage marketing budgets, vendor relationships, agency partnerships, media planning, and campaign execution to maximize ROI.
  • Utilize CRM systems, marketing automation platforms, Google Analytics, Microsoft Office Suite, Power BI, Tableau, and BI tools to track campaign performance and generate actionable insights.
  • Ensure alignment between marketing, sales, and revenue operations through effective lead management processes, reporting frameworks, and SLAs.
  • Prepare executive dashboards, campaign performance reports, demand forecasts, pipeline analyses, and strategic recommendations for senior leadership.
  • Lead, mentor, and develop demand generation specialists, digital marketers, marketing operations professionals, and cross functional teams.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Commerce, or a related field preferred.
  • Master's degree (MBA or equivalent) or professional certifications in Digital Marketing, Marketing Automation, Growth Marketing, HubSpot, Google Ads, or equivalent are advantageous.
  • 5+ years of experience in demand generation, digital marketing, growth marketing, marketing operations, lead generation, or related marketing roles.
  • 2+ years of experience managing integrated marketing campaigns, demand generation programs, or marketing teams preferred.
  • Strong understanding of marketing automation, inbound marketing, lead nurturing, ABM, CRM systems, marketing analytics, funnel optimization, and performance marketing.
  • Experience with marketing automation platforms (HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud), CRM platforms, Google Analytics, Microsoft Office Suite, Power BI, Tableau, and BI tools.
  • Familiarity with SEO, SEM, paid media, content marketing, AI powered marketing tools, predictive analytics, attribution modeling, and CDPs is advantageous.
  • Strong analytical, strategic thinking, project management, organizational, and problem solving skills.
  • Excellent communication, stakeholder management, presentation, relationship building, and cross functional collaboration abilities.
  • Ability to develop scalable demand generation programs that drive qualified pipeline, improve conversion rates, and support sustainable revenue growth.
  • Ability to work independently in a remote environment.

What We Offer

  • Fully remote work opportunity within the United Arab Emirates.
  • Competitive compensation package.
  • Professional development and marketing leadership growth opportunities.
  • Exposure to advanced marketing technologies, AI powered campaign optimization, revenue operations, and global go to market initiatives.
  • Flexible and collaborative work environment.
  • Supportive culture focused on innovation, experimentation, collaboration, accountability, and continuous improvement.
  • Opportunity to lead high impact demand generation strategies that accelerate business growth and strengthen market presence.
  • Clear career progression within demand generation, growth marketing, marketing operations, revenue marketing, and executive management functions.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today