Demand Generation Manager

ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine.

You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results.

in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

What You’ll Do: Demand Generation Ownership

• Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
• Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
• Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms. Multi-Channel Campaign Execution
• Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
• Tailor campaigns to persona-specific pain points and buying journeys.
• Build and manage targeted campaigns for both new acquisition and expansion within GenAI-Driven Marketing
• Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to: o Develop/test messaging, email nurtures, landing pages, and ad copy. o Automate segmentation/personalization across lifecycle and ABM. o Analyze funnel performance using AI-driven platforms. o Build intent models and PQL frameworks using AI-enhanced scoring. Full-Funnel Optimization
• Continuously optimize funnel performance using data, feedback, and experimentation. Run A/B and multivariate testing, cohort analysis, and UX diagnostics. ABM, ABX & Cross-Functional Programs
• Plan and execute ABM campaigns with Partners, Sales, and BDRs.
• Deliver personalized programs for multiple buyer personas within a decision committee. Channel & Ecosystem Marketing