Demand Generation Intern

- Write structured change specifications for the website team: exact current and target strings for meta titles, meta descriptions, canonicals, schema markup, keyword insertions and internal links, each with a priority and a constraint on what must be preserved. No vague "improve the page" notes.

- Suggest new pages where keyword gaps exist: target keyword, suggested title tag and meta description, page structure and internal-link targets. You specify; the content team writes.

- Re-scan the live site after the website team ships and verify each change was applied as specified. Mark resolved changes and chase the ones that are not.

6. Site migration ( leucine.io → leucine.ai )

- We are mid-way through migrating our old domain to the new one. You will help work the URL-mapping table: match old URLs to new destinations, decide redirect vs keep-live vs retire based on 16 months of GSC query data, and flag pages that need to be built new before a redirect can go live.

- Set up and verify 301 redirects in Webflow, confirm the destination page is indexed, and check that rankings on the old URL transfer rather than drop.

- Write migration briefs for the website team: per page, the action (build new vs update existing), the suggested keywords and where each goes, the suggested title and meta, and the page structure.

- Read GA4 to find where product-page traffic leaks (high exits, no CTA clicks, form abandonment) and record per-page findings with where, why, evidence and recommended action.

- Run PageSpeed Insights and Core Web Vitals checks on priority pages and log technical fixes as Pillar 1 tasks.

- Help with our early Generative Engine Optimization work: llms.txt compliance, passage citability, and tracking which keywords trigger AI Overviews.

- Help assemble LinkedIn post kits for campaigns and events: one company caption plus tailored reshare takes for each of our leadership voices, packaged with the creative.

- Produce post graphics (announcement cards, countdown cards, recap carousels) using our locked brand design system and templates.

- Run the weekly Monday ingest of LinkedIn analytics CSV exports into the Social dashboard and confirm every CTA link carries the correct UTM tags.

- Mine our internal knowledge base and FDA Tracker data for content ideas and log them in the content-ideas backlog.

- Research and qualify pharma industry events against our ICP: who attends, which companies, sponsorship tiers and cost, and whether the expected qualified meetings justify the spend.

- Build attendee dossiers for qualified events: company ICP tier, recent FDA inspection history from FDA Tracker, prior CRM contact, and public profile notes for introductions.

- Support the before/during/after event campaign plan, the execution task list and the activity log as organiser emails and replies come in.

- Our event success metric is sales-qualified leads booked. You will help track meetings completed and cost per meeting after each event.

- Our outbound channel (cold email via Instantly / Heyreach, TAM building via Clay) is scaffolded but not yet live. You will help stand it up: build target account and contact lists from FDA Tracker's inspection database filtered against our ICP, and help set up the first campaign-tracking views (reply rate, meetings booked per sequence).

- How a B2B SEO programme is actually run against numbers: seeding, discovery, filtering, baselining, planning, tasking, shipping and measuring, on live product pages with real traffic.

- Hands-on fluency with Google Search Console, GA4, DataForSEO, PageSpeed Insights and Webflow.

- How to run a domain migration without losing rankings.

- How AI tooling (Claude Code, structured skills and automated gate reviews) is used to run marketing operations as repeatable pipelines.

- How pharma quality and manufacturing buyers search, think and buy, and how FDA inspection data drives go-to-market.

- Hands-on time in Google Search Console or GA4, even on a personal or college project.

- Exposure to any keyword tool (DataForSEO, Ahrefs, Semrush, Google Keyword Planner).

- Familiarity with Webflow or any CMS.

- Basic markdown and comfort working in a terminal or with AI coding assistants.

- LinkedIn content or design experience (Canva, Figma).