Demand Generation Expert

• The Foundation: 3+ years of experience in demand generation or a closely related role, with a proven track record of driving pipeline in a B2B environment using both inbound and outbound motions.
• Technical Fluency: Strong working knowledge of digital marketing platforms and tools — hands-on experience with HubSpot, SEMrush, 6sense, buffer, LinkedIn Sales Navigator, and Google Analytics.
• AI-Native Execution: Demonstrated ability to use AI tools to build campaigns, content, and automated workflows faster and more efficiently than traditional methods — not just familiarity, but active use.
• Analytical Instincts: Comfort with test statistics, experimental design, and campaign optimization — you make decisions from data and you build the dashboards yourself.
• The "Plus One" Edge: Prior experience in cybersecurity or a technical B2B environment.

running ABM programs at scale.

Familiarity with buyer intent platforms and how to operationalize those signals.

Certifications in digital marketing or related fields.

A Bachelor's in Marketing, Business Administration, or a related field.

If This Position Is Wildly Successful, In One Year You Will Have:

• Built and scaled a multi-channel demand generation engine that consistently delivers qualified pipeline aligned to our Ideal Customer Profile, with clear funnel math from MQL through closed-won revenue
• Reduced Customer Acquisition Cost while increasing qualified lead volume, demonstrating measurable ROI across paid, organic, and ABM channels
• Established a repeatable campaign framework — from audience targeting through nurture sequences — that the team can operationalize and scale without starting from scratch each quarter
• Delivered executive-ready dashboards and reporting that tie marketing activity directly to pipeline and revenue, giving leadership confidence in marketing's contribution to growth
• Activated buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates
• Integrated AI tools into the demand gen stack in ways that meaningfully increased campaign velocity, improved personalization at scale, and freed up time for higher-leverage strategic work
• Become the go-to expert on our technical buyer personas, translating their pain points into campaigns that resonate and convert

Why Praetorian?

We offer a culture built on high performance and deep ownership.

• Elite Talent: Work alongside the top 1% of the industry—composed exclusively of high performers who raise the bar.
• Our DNA: We are defined by action, grit, and uncompromising transparency. We move fast, take on hard problems, and choose clarity over comfort—because that’s how meaningful work gets done.
• Impact: Your work directly protects the world's most critical organizations.

Want to go deeper?

Explore our New Hire Survival Guide to dive into Praetorian's mission, vision, values, and culture.