Data Manager at GroupM Canada — Toronto, CAN | Base Career

GroupM is the largest media investment company in the world.

GroupM and its agencies employ over seventeen thousand people in four hundred offices spanning eighty-one countries.

GroupM Data & Analytics is a marketing science, technology and consulting group specializing in fact-based business strategies and assessment.

Our global team provides expertise in data management, advanced analytics, technology deployment and marketing effectiveness with one clear remit: help clients achieve significant and lasting improvements in marketing effectiveness and profitability.

Utilizing a proprietary Data and Analytics Platform, we enable clients’ marketing organizations to monitor, evaluate and optimize media investments.

The data and analytics organization in GroupM is responsible for managing and analyzing massive amounts of data as well as supporting the whole organization in delivering value from data.

We focus on designing, developing and operating our global technology stack with four key layers: Data Marketplace, Data Management, Analytics Workbench and Application Marketplace.

These products are hosted on a variety of infrastructure options including but not limited to local servers, public and private clouds and enable a suit of advanced analytics-based products, specific Data collection modules and customized Data transformation packages.

Candidates are expected to demonstrate the following skills/experience: hands-on skills in quantitative data analysis, problem solving, analytical modeling, the ability to develop/analyze business cases, research skills, excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

 Develop econometric modeling and simulations/forecasts applied to marketing mix optimization, campaign segmentation, pricing optimization and customer lifetime value analyses to support client engagements.

 Assist clients in retrieving, compiling, and formatting large volumes of data.

 Support senior modelers with methodology development and testing.

 Bachelor’s degree required.

A Master’s degree in Statistics, Economics, or Applied Math is preferred.

 3-5 years related work experience

 Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations using statistical and econometric modeling techniques.

 Understanding of industry research sources, such as Nielsen/IRI sales data or TV/online advertising data

 Fluency in SAS, SPSS, R or any other advanced analytics software package.

 Experience with database tools (SQL, Oracle, Access).

 Comprehensive understanding of metrics: Media (e.g. buying models, CPV,VCR, GRP), Measurement analytics, Quantitative business measures (LTV, NPV,ROI, Churn, etc.), Statistics (Correlations, sample sizing, etc.)

 Knowledge of visual techniques for data analysis and presentation

 Experience in managing and mentoring team members

All your information will be kept confidential according to EEO guidelines.

Data Manager

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