Data Intelligence Lead, Fintech
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Key skills for this role
About the Role
Optasia is hiring a Data Intelligence Lead to lead the regional analytics function with a strong commercial focus. The role involves data analysis, market evaluation, CVM campaign design and execution, and managing regional analytics to enhance business intelligence.
Key Skills for This Role
Responsibilities
- Build and maintain deep analytical understanding of regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates
- Identify gaps between addressable market size and current penetration across product type, customer segment, and geography
- Benchmark performance across markets within the region to surface best practices and underperforming areas
- Track market level signals to anticipate shifts in demand or risk
- Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
- Work with Product and Technology teams to input regional requirements into product roadmaps
- Design, build, and own end to end CVM campaigns: targeting, segmentation, messaging, channel, timing, and offer
- Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers
- Define success metrics and run A/B tests to continuously improve campaign effectiveness
- Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly
- Manage the campaign calendar across your regional portfolio
- Produce regular performance dashboards and narrative reports for internal stakeholders covering revenue, disbursements, cohort KPIs, and campaign outcomes
Requirements
- Bachelor's or master's degree in Business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or related field
- 4 6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors
- Hands on experience designing and executing CVM or upsell/cross sell campaigns with measurable commercial outcomes
- Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution
- Demonstrated ability to identify business opportunities and drive commercial growth through data insights
- Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI)
Full Job Posting
About Optasia
- Optasia is a fully integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection.
- We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision making and driving a superior business model & strong customer experience with presence in 39 Countries anchored by 7 Regional Offices.
Role Overview
- The Data Intelligence Lead will be responsible for leading the regional analytics function, with a strong emphasis on commercial impact.
- The role requires expertise in data analysis, market evaluation, campaign design/execution and opportunity identification, as well as the ability to initiate new strategies to increase revenue.
- The successful candidate will be a fast adopter and initiator, capable of building and managing regional analytics and campaigns to enhance business intelligence.
What You Will Do Regional Intelligence & Opportunity Identification
- Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates
- Identify gaps between addressable market size and current penetration — product type, customer segment, and geography
- Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention
- Track market level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk
- Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
- Work with the Product and Technology teams to input regional requirements into product roadmaps
What You Will Do CVM Campaign Design & Execution
- Design, build, and own end to end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration with regional commercial team
- Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers
- Define success metrics and run A/B tests to continuously improve campaign effectiveness
- Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results
- Manage the campaign calendar across your regional portfolio
What You Will Do Commercial & Stakeholder Support
- Produce regular performance dashboards and narrative reports for internal stakeholders covering revenue, disbursements, cohort KPIs, and campaign outcomes
- Support the regional Commercial teams with data driven insights during negotiations and strategy
- Flag underperforming deployments early, diagnose root causes, and propose corrective actions
What You Will Bring
- Bachelor's or master's degree in Business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field
- 4 6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors
- Hands on experience designing and executing CVM or upsell/cross sell campaigns, with measurable commercial outcomes
- Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution
- Demonstrated ability to identify business opportunities and drive commercial growth through data insights
- Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI)
Why you should apply What we offer
- Competitive remuneration package
- Extra day off on your birthday
- Performance based bonus scheme
- All the tech gear you need to work smart
Optasia's Perks
- Be a part of a multicultural working environment
- Meet a very unique and promising business and industry
- Gain insights for tomorrow market's foreground
- A solid career path within our working family is ready for you
- Continuous training and access to online training platforms
Optasia's Values
- #1 Drive to Thrive: Fully dedicated to evolving. We welcome all challenges and learning opportunities.
- #2 Customer First Mindset: We go above and beyond to meet our partners' and clients' expectations.
- #3 Bridge the Gap: Knowledge is shared, information is exchanged and every opinion counts.
- #4 Go Getter Spirit: We are results oriented. We identify any shortcomings that hold us back and step up to do what's needed.
- #5 Together we will do it: We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.
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