Data & Insights Analyst

Reporting directly to the Manager, Digital Analytics, the Data & Insights Analyst uses a blend of analytical, mathematical and technical skills to produce data-driven insights that drive business results at Destination BC and for BC’s tourism industry.

The Data & Insights Analyst will lead medium to large scale projects undertaking fully independent professional data analysis of tourism statistics (e.g. economic indicators), implementing components of Destination BC’s Data & Analytics Strategy and contributing to the success of Destination BC and BC’s tourism industry which consists of 19,748 tourism-related businesses and employs 149,900 tourism employees. The position turns tourism, business, and partner data into clear, actionable insights that support strategic and operational decision-making.

• Leads data analysis and/or data science projects by defining project scope and objectives, determining data requirements, and translating findings into actionable recommendations for program and partner decision-making.
• Provides leadership in identifying and prioritizing data and insights that support Destination BC programs and BC’s tourism industry.
• Applies statistical, analytical, and data visualization techniques to model complex business problems, identify opportunities, develop scalable analytical solutions, and communicate actionable insights to diverse audiences
• Provides expert advice, including recommendations and briefings, to Destination BC’s Executive team and senior management, based on analytical findings, to influence strategic and operational decisions.
• Prepares highly technical and science-based reports and documents (i.e. ministry submissions, standards of practice, internal briefing notes, feasibility reports, evaluation reports, presentations) and other project management documents.
• Researches and evaluates current data science practices, including techniques and tools in machine learning, deep learning and artificial intelligence.
• Participates in stakeholder consultations to define program priorities, key performance indicators, and resolve conflicts.
• Promotes, builds and maintains working relationships with internal and external partners, and stakeholders (i.e. government ministries, government agencies, tourism industry regions, communities, and sector organizations) to achieve program or project objectives.
• Applies scientific and analytical techniques and tools, and interpretation of findings which result in significant and long-term impacts to work unit objectives and operations of programs for the organization.
• Builds data literacy across Destination BC by promoting effective use of analytics, communicating insights through data visualization techniques, and supporting data-informed decision-making.
• Represents Destination BC at industry committees, conferences or working groups.
• Develops and improves dashboards, reports, briefing materials, and repeatable analytical workflows that support trusted and consistent insight delivery.
• Designs and delivers user-centred reports, dashboards, visualizations, presentations, and briefings that transform complex data into clear, actionable insights for technical and non-technical audiences through effective storytelling and data visualization.
• Other duties as required.

• Bachelor’s degree in data analytics/science, computer science or related field and no formal work experience; OR
• Diploma in data analytics/science, computer science or related field and 6 months’ related experience; OR
• Certificate or coursework in data analytics/science, computer science or related field and 1 year of related experience; OR
• An equivalent combination of education and experience may be considered

*Related experience includes experience in a data analytics, data scientist or data engineering role.

• Minimum 3 years’ experience with using business intelligence tools, specifically Power BI, Tableau, DOMO, AWS, Azure, SQL, R, or Python.
• Minimum 3 years’ experience with using data processing tools, such as JSON, databases, data lakes, and/or CSV.
• Minimum 3 years’ experience working with stakeholders and business partners to define reporting and analytics requirements
• Minimum 3 years’ experience working with diverse data sources to develop dashboards, reports, and key performance indicators using business intelligence tools.

• Ability to synthesize multiple data sources into clear, credible, and actionable insights for decision-makers.
• Ability to build practical, maintainable reporting and analytics solutions that others can understand and visualize the underlying data.
• Ability to understand and convey complex results to technical and non-technical audiences.
• Knowledge of data management practices, common data quality issues, validation, and documentation approaches.
• Excellent interpersonal and communication skills in a collaborative team environment.
• Experience identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Ability to translate business challenges into measurable analytical questions, identifying and applying relevant real-world metrics and data sources to generate actionable insights.
• Experience working with stakeholders to understand business needs and translate requirements into meaningful data analytics solutions

Preference may be given to applicants with one (1) or more of the following:

• Experience using third party data providers, such as BC Stats, Stats Canada and/or Flight Reservations.
• Experience in tourism, destination marketing, travel, hospitality, economic development, or similar sectors
• Experience with Geographic Information System (GIS), including applications and programming.
• Experience interpreting and applying advanced mathematics, scientific rules and methods to solve problems and/or to create predictive modelling.
• Experience with emerging analytics and AI-enabled capabilities.
• Ability to use data friendly computer language (i.e. SQL, R, Phyton) to manipulate data and draw insights from large multi-dimensional data sets.

• Analytical Thinking is the ability to comprehend a situation by breaking it down into its components and identifying key or underlying complex issues. It implies the ability to systematically organize and compare the various aspects of a problem or situation and determine cause-and-effect relationships ("if...then…") to resolve problems in a sound, decisive manner. Checks to ensure the validity or accuracy of all information.
• Business Acumen is the ability to understand the business implications of decisions and the ability to strive to improve organizational performance. It requires an awareness of business issues, processes and outcomes as they impact the client's and the organization's business needs.
• Partners with Stakeholders is the desire to work co-operatively with all stakeholders to meet mutual goals. It involves an awareness that a relationship based on trust is the foundation for success in delivering results.
• Planning, Organizing and Coordinating involves proactively planning, establishing priorities and allocating resources. It is expressed by developing and implementing increasingly complex plans. It also involves monitoring and adjusting work to accomplish goals and deliver to the organization's mandate.
• Concern for Order reflects an underlying drive to reduce uncertainty in the surrounding environment. It is expressed as monitoring and checking work or information, insisting on clarity of roles and functions, etc.
• Improving Operations is the ability and motivation to apply one's knowledge and past experience for improving upon current modes of operation within the Ministry. This behaviour ranges from adapting widely used approaches to developing entirely new value-added solutions.
• Information Seeking is driven by a desire to know more about things, people or issues. It implies going beyond the questions that are routine or required in the job. It may include "digging" or pressing for exact information; resolution of discrepancies by asking a series of questions; or less-focused environmental "scanning" for potential opportunities or miscellaneous information that may be of future use.

• Self-discovery and Awareness means understanding one's thoughts, feelings, values, and background and how they impact the success of the interaction and relationship, or how they may influence one's work. It is recognizing one's own biases by tracing them to their origins, through reflection and by noticing one's own behaviour—and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above.

Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description.

A Criminal Record Check (CRC) will be required.

A resume is required as part of your application.

Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements.

Responses to this questionnaire will be used to shortlist applicants against the job requirements.

Please allot approximately 30 minutes to complete the application.

Only applications submitted using the online application portal will be accepted.