Data Associate (Content and Data)

Responsibilities:

Review digital, mobile, online, TV, radio, and/or print ads using MediaRadar’s proprietary platforms to classify the ad (Assign correct product, advertiser, brand, and campaign details).

Create and maintain new product records in the Media Radar Product Catalog when products do not exist following governance standards (using documentation, guidelines, and reference materials).

Attribute ads using Mediaradar’s proprietary platforms to tag key creative elements such as audio, text, visuals, promotions, pricing, holidays, and target audience.

Support continual operational excellence by identifying inefficiencies, proposing improvements, reducing workflow waste, and enhancing speed, accuracy, and quality.

Collaborate with managers, automation teams, and data quality specialists to identify and test new tools/enhancements, and adopt improved workflows.

Identify and report missing media details and take action to confirm data completeness and accuracy.

Report on status, coverage, volume, and other key metrics.

Communicate effectively with team members, managers, and other operational teams.

Success Measures:

Accuracy: Achieve and maintain 98%+ accuracy in ad classification, attribution, and product catalog updates.

Efficiency: Consistently process ads per day (mix of classification and attribution) against defined team productivity benchmarks.

Completeness: Ensure >95% of ads processed include all required product, creative, and metadata details.

Quality: Reduce rework/error rates to <2% of processed volume through attention to detail and adherence to standards.

Operational Excellence Mindset: Actively contribute to at least two process or tool improvements per year that enhances speed, quality, or automation adoption.