Data Analyst
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About the Role
Position: Data Analyst – Performance Marketing We are looking for a detail-oriented and commercially minded Data Analyst to support performance marketing analysis across multi-market campaigns in the MEA & Europe region.
Key Skills for This Role
Full Job Posting
Position: Data Analyst – Performance Marketing
We are looking for a detail-oriented and commercially minded Data Analyst to support performance marketing analysis across multi-market campaigns in the MEA & Europe region.
This role focuses on transforming media and campaign data into actionable insights to support optimisation, strategic planning, and client recommendations.
1. Media Performance Analysis & Insight Development
· Analyse post-campaign and ongoing media performance to identify patterns, opportunities and translate data into clear insights and implications to support optimisation decisions and performance reviews.
2. Pre-Campaign Research & Market Intelligence
· Conduct pre-campaign research on market trends, category dynamics, and audience behaviour to inform campaign planning and content considerations.
· Provide data-backed inputs that support content direction, media planning, and channel prioritisation within defined brand and market guidelines.
3. Post-Campaign Learning & Knowledge Building
· Consolidate post-campaign results into learning summaries, highlighting what worked, what underperformed, and why.
· Develop learning narratives that are suitable for both internal teams and client-facing discussions, supporting continuous improvement across campaigns.
4. Research-Led Pitch & Planning Support
· Support new business and pitches by grounding proposals in data, research, and relevant shopper or consumer insights.
· Assist in building fact-based rationale for pitch recommendations and executional approaches, aligned with client objectives.
Requirements
· Bachelor’s Degree in Marketing, Statistics, Economics, Finance, Data Analytics, or related fields
· 2–3 years of experience in performance marketing, digital analytics, or similar roles.
· Strong analytical thinking, problem-solving, and attention to detail.
· Familiar with Advanced Microsoft Excel (e.g.
Pivot Table, Power Query, formulas), exposure to Google Analytics / GA4, Meta Ads Manager, TikTok, YouTube, or other digital media reporting platforms is preferred.
Knowledge of Power BI, or dashboard tools will be an added advantage.
· Basic understanding of digital media metrics such as Reach, CTR, CPC, CPM, Conversion Rate, and ROAS is preferred
· Able to translate data into simple insights and recommendations.
· Experience supporting multi-market or regional campaigns will be an advantage
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