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Data Analyst-CRM

badrgo
Doha, QAT
Full Time
Mid
Today
CRM ManagementBrazeZoho CampaignsWATISegmentationA/B Testing
Free

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CRM ManagementBrazeZoho Campaigns
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Company Description

  • badrgo is Qatar’s homegrown on demand mobility platform, designed to make everyday travel safer, more affordable, and more convenient.
  • Launched in 2023 by Badr Technology W.L.L., it operates as a fully licensed and regulated ride hailing service.
  • The platform emphasizes transparent pricing with no surge pricing, strong community engagement, and fair partnerships.

Role Description

  • The CRM & Data Analyst is the customer engagement engine of Badrgo's Marketing team.
  • This role owns the full lifecycle of rider and driver communication — from strategy and segmentation through to multi channel campaign execution, performance analysis, and continuous optimisation.
  • The role sits within the Marketing Business Support function and works in close collaboration with Operations, IT/Product, and the Data Insights Analyst.

Key Responsibilities A. CRM Management & Lifecycle Mapping

  • Manage and maintain CRM data integrity across rider and driver bases — ensuring accurate segmentation, lifecycle stage tracking, and clean user profiles across all platforms.
  • Design and maintain the end to end customer lifecycle journey for both riders and drivers, mapping each stage to the relevant CEP workflows and automation logic.
  • Build and continuously refine customer segmentation and profiling models for each channel.

B. Multi Channel Campaign Execution

  • Plan and execute targeted campaigns for riders and drivers across all owned channels — push notifications, in app messages, email, SMS, and WhatsApp.
  • Own the centralised channel calendar for push, in app, WhatsApp, and SMS.
  • Design and deploy driver acquisition campaigns alongside daily, weekly, and monthly engagement programs.
  • Create and maintain in house email newsletter templates; plan and execute promotional email campaigns via Zoho Campaigns.
  • Build and manage the WhatsApp broadcast and campaign calendar via WATI.
  • Plan the SMS workflow end to end — managing send schedules, budget allocation, ROI attribution, and performance reporting.

C. Performance Analysis & Optimisation

  • Run structured A/B tests on copy, creatives, CTAs, timing, and audience segments.
  • Own the combined channel strategy, budget management, and performance reporting across all CRM channels.
  • Conduct post campaign impact analysis covering CTR, ride conversion, CTA performance, ROI, and channel level attribution.
  • Monitor campaign performance in real time, proactively identifying and resolving delivery issues.

D. Data & Insights (Supporting)

  • Provide data driven insights to the Marketing team for campaign targeting, audience segmentation, and lifecycle stage prioritisation.
  • Prioritise and allocate marketplace incentive budgets for driver engagement.
  • Deliver structured performance briefings to regional managers and the Marketing Business Support Manager.
  • Support in app deployment of partnership products and loyalty features.

E. Cross Functional Collaboration

  • Work closely with the IT/Product team on Braze and platform integrations, event tracking requirements, and new feature deployments.
  • Collaborate with the Data Insights Analyst on post campaign success reviews.
  • Coordinate with Operations on supply stimulation campaigns, driver incentive structures, and real time marketplace needs.
  • Stay current on CRM platform developments and complete platform certifications.

Qualification & Experience

  • 3–5 years of experience in CRM, lifecycle, or retention marketing — ideally in ride hailing, delivery, e commerce, or another high frequency consumer app environment.
  • Hands on experience with a customer engagement platform such as Braze, MoEngage, or CleverTap; familiarity with Zoho Campaigns and WATI is a strong advantage.
  • Proven ability to build segmentation models, lifecycle journey automations, and multi channel campaign calendars across push, in app, email, SMS, and WhatsApp.
  • Strong analytical skills — comfortable with campaign KPIs (CTR, conversion, ROI), A/B testing methodology, and post campaign reporting.
  • Experience managing CRM budgets, including SMS and incentive spend with ROI attribution.
  • Bilingual English/Arabic proficiency preferred.
  • Strong organisational skills — able to manage a high volume channel calendar across multiple audiences, markets, and platforms simultaneously.
  • Commitment to continuous learning: proactively completes platform certifications and shares knowledge with the team as tools evolve.
  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

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