Customer Value & Lifecycle Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
Own the end-to-end customer journey from onboarding and first transaction through wallet adoption and cross-sell.
Develop customer value, retention, and revenue diversification strategies across OFTI markets.
Operate across Qatar, Oman, Tunisia, Maldives, and future markets to maximize customer lifetime value.
Key Skills for This Role
Full Job Posting
Role Purpose
Own the end-to-end customer journey from onboarding and first transaction through wallet adoption and cross-sell.
Develop customer value, retention, and revenue diversification strategies across OFTI markets.
Operate across Qatar, Oman, Tunisia, Maldives, and future markets to maximize customer lifetime value.
Company Context
Ooredoo Fintech is a scale-up providing financial solutions through Ooredoo Money, walletii, and m-Faisaa.
The business serves users across Qatar, Oman, and the Maldives and is expanding accessible digital financial tools.
Role Accountabilities
- Define the customer lifecycle framework from acquisition through activation, engagement, and cross-sell.
- Build Customer Lifetime Value models to identify valuable segments and predict churn risk.
- Design targeted, journey-sequenced lifecycle campaign briefs tied to measurable revenue outcomes.
- Lead wallet adoption strategy through incentives, activation triggers, and multi-product propositions.
- Develop cross-sell opportunities and commercial cases with P&L projections and conversion modeling.
- Monitor retention, attach rates, dormancy, and cross-sell KPIs across markets.
- Manage the commercial budget and allocate resources to maximize ROI and reduce cost of retention.
- Coordinate the commercial calendar with central marketing and local market teams.
- Evaluate initiatives and validate their impact on revenue growth and customer stickiness.
Experience and Qualifications
- 5–8 years of experience in customer lifecycle management, CRM strategy, or customer value management in fintech, banking, or telecoms.
- Proven experience delivering measurable improvements in retention, engagement, and cross-sell conversion.
- Strong understanding of digital wallet revenue models, remittance, and consumer lending P&L.
- Bachelor's degree in Business, Marketing, Finance, or a related field.
- MBA or equivalent postgraduate qualification is a strong plus.
Personal Profile
- Navigate matrix organizations with professional maturity and interpersonal agility.
- Connect customer behavior patterns to commercial outcomes and investment cases.
- Use strong storytelling and brief-writing skills to influence non-direct-report teams.
- Operate across markets with varied cultural and regulatory contexts.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career