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Customer Value & Lifecycle Manager

Ooredoo Fintech
Baladiyat ad Dawhah, QAT
Full-time
Mid-Senior
Onsite
Discovered 1 weeks ago
Customer lifecycle managementCRM strategyCustomer retentionCross-sell strategyCustomer Lifetime Value modelingLifecycle campaign design
Free

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Key skills for this role

Customer lifecycle managementCRM strategyCustomer retention
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Role Purpose

Own the end-to-end customer journey from onboarding and first transaction through wallet adoption and cross-sell.

Develop customer value, retention, and revenue diversification strategies across OFTI markets.

Operate across Qatar, Oman, Tunisia, Maldives, and future markets to maximize customer lifetime value.

Company Context

Ooredoo Fintech is a scale-up providing financial solutions through Ooredoo Money, walletii, and m-Faisaa.

The business serves users across Qatar, Oman, and the Maldives and is expanding accessible digital financial tools.

Role Accountabilities

  • Define the customer lifecycle framework from acquisition through activation, engagement, and cross-sell.
  • Build Customer Lifetime Value models to identify valuable segments and predict churn risk.
  • Design targeted, journey-sequenced lifecycle campaign briefs tied to measurable revenue outcomes.
  • Lead wallet adoption strategy through incentives, activation triggers, and multi-product propositions.
  • Develop cross-sell opportunities and commercial cases with P&L projections and conversion modeling.
  • Monitor retention, attach rates, dormancy, and cross-sell KPIs across markets.
  • Manage the commercial budget and allocate resources to maximize ROI and reduce cost of retention.
  • Coordinate the commercial calendar with central marketing and local market teams.
  • Evaluate initiatives and validate their impact on revenue growth and customer stickiness.

Experience and Qualifications

  • 5–8 years of experience in customer lifecycle management, CRM strategy, or customer value management in fintech, banking, or telecoms.
  • Proven experience delivering measurable improvements in retention, engagement, and cross-sell conversion.
  • Strong understanding of digital wallet revenue models, remittance, and consumer lending P&L.
  • Bachelor's degree in Business, Marketing, Finance, or a related field.
  • MBA or equivalent postgraduate qualification is a strong plus.

Personal Profile

  • Navigate matrix organizations with professional maturity and interpersonal agility.
  • Connect customer behavior patterns to commercial outcomes and investment cases.
  • Use strong storytelling and brief-writing skills to influence non-direct-report teams.
  • Operate across markets with varied cultural and regulatory contexts.

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