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Customer Marketing Manager
Veeva Systems
Remote, USA
Full-time
Mid Level
Remote
USD 75000-135000 yearly
Discovered 1 weeks ago
Free
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The Role
- Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable Veeva marketing to lead with customer success and value
- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions within strategic accounts
- Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
- Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
- Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
- Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy
- Strong marketing experience in enterprise software
- Exceptional project management skills with proven success in driving projects to completion
- Experience working with customer to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
- Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
- Proven ability to define, develop, and execute integrated marketing programs on time and within budget
- Excellent English language/communications skills, both written and spoken
- Ability to develop long-term business relationships with customers and sales teams
- Strong desire to win as a team combined with the ability to work independently
- Bachelor's degree in a relevant field
- Flexibility to travel as required
- Life sciences industry relevant work experience
- Demonstrable experience in managing and executing integrated marketing programs
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
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