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Customer Marketing Executive
BrewDog
GBR
Full-time
Entry
Onsite
Discovered 2 weeks ago
Free
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Execute key On-Trade events and activations , including managing the implementation of draught bars to maximise visibility, distribution and rate of sale.
Collaborate closely with cross-functional teams to ensure customers and the field sales team have the right glassware, merchandise, artwork and promotional materials to bring activations to life effectively.
Lead Trade Press and Route to Market advertising , tailoring communications and messaging to ensure they are relevant and impactful for the intended audience.
Develop and deliver seasonal campaigns to drive rate of sale across Independents and the Managed Estate. This includes aligning campaigns with the wider brand strategy and providing the sales team with the tools and activation plans needed to sell into customers
Develop an annual summer programme that enables the field sales team to access cost-effective merchandising solutions, such as parasols and chairs, helping to increase distribution and strengthen brand presence across the On-Trade.
Support the sales team with smaller customer tenders , developing activation ideas, briefing relevant stakeholders and providing support throughout the pitch process.
Manage Bronze-level partnerships , developing and delivering relevant venue activations that strengthen relationships and maximise brand exposure.
Quarterly competitor analysis – spend time in trade, update the team on competitor activity
Full Job Posting
PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR
We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that - we are a Best Places to Work employer 2023
PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.
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