CRM & Marketing Automation

Overview

Job Summary

Crm Strategy & Management

• Lead the development and execution of CRM strategies to improve customer acquisition, retention, and lifecycle value
• Own end-to-end CRM operations including data management, segmentation, workflows, and automation
• Ensure CRM systems are aligned with business objectives and customer journeys

Data & Analytics

• Analyze customer data to identify insights, trends, and opportunities for growth
• Develop dashboards and reports for sales, marketing, and leadership teams
• Ensure CRM data accuracy, hygiene, and compliance with data policies

Cross-Functional Collaboration

• Partner with Sales, Marketing, Customer Support, and Product teams to optimize CRM usage
• Support campaign planning, lead nurturing, and pipeline management
• Act as the primary CRM point of contact across the organization

Process Improvement & Automation

• Design and implement CRM workflows, lead scoring models, and automation
• Improve customer communication through personalized and targeted messaging
• Identify and implement system enhancements and integrations

Leadership & Training

• Train and support internal teams on CRM best practices
• Develop CRM documentation, SOPs, and usage guidelines
• Monitor user adoption and continuously improve CRM effectiveness

Required Qualifications

• Bachelors degree in Business, Marketing, IT, or a related field
• 8 plus years of experience working with CRM platforms (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics)
• Strong understanding of customer lifecycle management and CRM best practices
• Experience in CRM analytics, reporting, and dashboard creation.

Experience

Days

Benefits

• Health insurance for employee & family
• Annual Ticket
• 24 Annual leaves on year completion
• Bonus - performance based
• Annual increment