CRM Manager

Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors

Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts.

Responsible for email calendar management, deliverability and monthly reporting

Implement the localisation process for Wise’s international campaigns

Maintain and implement a clear A/B testing plan for the APAC region

Have strong proficiency in verbal and written English; proficiency in one or more APAC regional languages is a significant plus

Mid level experience in a B2C CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement

Experience with a high growth CRM team.

Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms

End-to-end planning, development and execution of large-scale engaging lifecycle campaigns

Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation

Excellent verbal and written communication skills and strive to have a customer-first mindset

Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision

Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour

Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers

Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

It’ll be great if you also have:

Experience in a product-driven environment

Experience in coding HTML, CSS and Liquid

Experience using SQL and/or other analytical tools (Looker, LightDash, MixPanel etc.)

Experience using Braze or similar cross-channel marketing platforms

Experience working in an international organisation