CRM Manager

The Role

At Indeed Flex we are here to disrupt the staffing industry, through ground breaking technology. Underpinned by a layer of support second to none, we provide our clients the ability to manage their temporary staffing requirements in a single and coordinated way.

This role sits within the Revenue team and is responsible for developing and delivering the B2B CRM strategy across the client lifecycle. The B2B CRM Manager will design and optimise automated client journeys, deliver targeted communications, and use data, experimentation and AI to drive client activation, retention and revenue growth.

What you’ll be doing

Own the end-to-end B2B CRM strategy, translating customer lifecycle and commercial goals into a communications roadmap.

Be genuinely AI-native: fluent with AI tools for copywriting, personalisation, QA and workflow automation, and always looking for the next place to embed them in the CRM stack.

Design, build and optimise automated lifecycle journeys — onboarding, activation, adoption, renewal, win-back and expansion — writing the copy and emails yourself and using AI to speed up drafting and variant testing.

Manage the communications calendar day-to-day, shipping campaigns including product updates, feature announcements and newsletters on schedule.

Build audience segmentation with Data, Product and Revenue, using AI tools to surface behavioural patterns that sharpen targeting.

Run a continuous testing programme across messaging, channels and journey design, using AI to generate and evaluate variants faster than manual testing allows, and report performance back into what's working and what to fix next.

Collaborate with cross-functional teams including Marketing, Sales, Customer Success, Product and Data to ensure CRM activity supports wider commercial initiatives and client experience.