CRM MANAGER
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Key skills for this role
Role Overview
Lead customer relationship initiatives that improve engagement and support long-term business growth.
Develop customer-focused CRM strategies across the customer lifecycle.
Combine analytical thinking, creativity, commercial awareness, and understanding of customer needs.
Key Skills for This Role
Full Job Posting
Role overview
Lead customer relationship initiatives that improve engagement and support long-term business growth.
Develop customer-focused CRM strategies across the customer lifecycle.
Combine analytical thinking, creativity, commercial awareness, and understanding of customer needs.
Responsibilities
- Develop and execute CRM strategies across the customer lifecycle.
- Manage customer segmentation and design targeted campaigns.
- Optimize communication across relevant channels.
- Analyze customer behavior and campaign performance.
- Identify opportunities for retention and growth.
- Collaborate with marketing, sales, product, and data teams to deliver personalized customer experiences.
Qualifications
- Bachelor's degree or above in marketing, business, communications, data analytics, or a related field.
- Strong understanding of CRM principles, lifecycle management, segmentation, retention, and engagement strategies.
- Strong analytical and problem-solving skills that translate customer data into actionable insights.
- Familiarity with CRM platforms, marketing automation tools, customer databases, and analytics solutions.
- Excellent communication, project management, and stakeholder coordination skills.
- Strong attention to detail with a customer-centric and results-oriented mindset.
- Ability to develop structured strategies while adapting to changing customer behavior and business priorities.
- Proficiency in English with strong presentation and reporting skills.
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