CRM Manager
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Key skills for this role
About the Role
Aman Group is seeking a CRM Manager based in Dubai to coordinate and execute CRM strategies across data, infrastructure, and campaign marketing for the ultra-luxury brand. The role oversees email marketing, segmentation, lifecycle journeys, and guest engagement initiatives.
Key Skills for This Role
Responsibilities
- Plan, coordinate and execute the brand’s email marketing strategy
- Partner with Content Marketing to create CRM focused briefs
- Work with Brand to design and optimise email templates
- Drive engagement through segmentation, dynamic content and testing
- Translate analytics into actionable CRM strategies
- Support Trade/B2B, PR and Property teams with targeted campaign execution
- Leverage CRM platforms and emerging technologies to enhance campaigns
- Design and optimise lifecycle journeys (acquisition, onboarding, engagement, retention)
- Elevate guest communications across key touchpoints
- Lead guest engagement initiatives by enhancing data quality and enabling personalisation
Requirements
- Minimum 7 years of experience in CRM, lifecycle marketing or customer orchestration
- Proven analytical skills with command of KPIs and customer lifetime value
- Hands on experience with CRM systems and marketing automation platforms (Braze, Marketing Cloud or similar)
- Strong cross functional influencing skills
- A strong appreciation for brand, storytelling and guest experience
- Rigorous and well organised with project management discipline
- Experience in luxury goods, hospitality or multicultural global environment strongly preferred
- Fluency in English essential; any additional language a plus
Full Job Posting
Role Overview
- The CRM Manager, based in Dubai Corporate Office, reporting to the Director of Marketing.
- Responsible for coordinating, planning and executing strategies across data, infrastructure, business intelligence and campaign marketing.
- Oversees the CRM function for the Aman Group, combining technical expertise with creative sensibility.
Responsibilities
- Plan, coordinate and execute the brand’s email marketing strategy.
- Partner with Content Marketing to create CRM focused briefs.
- Work with Brand to design and optimise email templates.
- Drive engagement through segmentation, dynamic content and testing.
- Translate analytics into actionable CRM strategies.
- Support Trade/B2B, PR and Property teams with targeted campaign execution.
- Leverage CRM platforms and emerging technologies.
- Design and optimise lifecycle journeys.
- Elevate guest communications across key touchpoints.
- Lead guest engagement initiatives.
Requirements
- Minimum 7 years of experience in CRM, lifecycle marketing or customer orchestration.
- Proven analytical skills with command of KPIs and customer lifetime value.
- Hands on experience with CRM systems and marketing automation platforms.
- Strong cross functional influencing skills.
- A strong appreciation for brand, storytelling and guest experience.
- Rigorous and well organised with project management discipline.
- Experience in luxury goods, hospitality or multicultural global environment strongly preferred.
- Fluency in English essential; any additional language a plus.
Benefits
- Competitive benefits including exciting international career opportunities.
- Support for career journey, making you feel valued, included and at home.
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