CRM Executive

Key Responsibilities

• Reporting into the CRM Manager, your day-to-day tasks will include:
• Own and manage email and mobile app calendar for our websites aligning with wider teams to support business objectives
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all email and mobile app notifications.
• Responsible for the briefing, creative, segmentation, scheduling and delivery of all automated life cycle campaigns
• Implement ongoing test and learn strategy to continually improve CRM communications
• Deliver weekly and monthly reports focusing on email and mobile app notification performance, feeding results back to the wider business
• Responsible for increasing the engaged customer database and their value, identifying key customer segments and targeting them across relevant programmes
• Build a good relationship with the email service provider, ensuring that all areas of the platform are utilised and optimised
• Keep up to-to-date on industry insight and email marketing trends
• A self-starter mind-set, with the ability to work under minimal supervision and guidance
• Results driven and delivery focused.
• Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams
• Numerate and analytical and be able to provide insights
• Excellent communication skills
• Educated to degree level
• Experience in working with a email service provider
• Experience in working with data analysis and segmentation
• Experience in the retail sector is desirable, though not essential
• Strong project management – ability to manage and deliver several campaigns at the same time
• Along with your benefits package we also offer a wide range of perks for our colleagues:
• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.