CRM Data Manager

Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.

Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.

Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.

Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.

Define audience criteria, suppression logic, eligibility rules, and personalization requirements.

Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.

Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.

Work with Technology teams to resolve data quality, integration, and audience delivery issues.

Support testing initiatives and audience experimentation efforts.

Maintain audience documentation and segmentation standards.

Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field

5+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation

Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns

Strong understanding of customer segmentation, targeting strategies, and campaign execution processes

Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies

Knowledge of SQL and customer data environments

Strong analytical and problem-solving skills