CRM Coordinator
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Key skills for this role
About the Role
Gowling WLG is looking for a CRM Coordinator to support day-to-day CRM administration, data quality, and user support. The role involves maintaining data accuracy, preparing reports, and assisting with testing and training.
Key Skills for This Role
Responsibilities
- Keep CRM data accurate, current and consistent through regular updates, routine enrichment and deduplication
- Monitor data quality, flag issues quickly, and respond swiftly to recommend fixes
- Support ongoing clean up projects that improve reliability and usability of the CRM
- Act as first point of contact for CRM questions, resolving common issues quickly and escalating when needed
- Track user requests through to closure and keep colleagues informed with clear updates
- Capture recurring user issues and help shape training, support materials, and system improvements
- Build, QA, and deliver mailing and event lists that are accurate, on time, and actionable
- Prepare reports and saved views that give stakeholders quick, reliable insights
- Assist with preparing and executing test cases for CRM updates and new features
- Log results, validate changes, and escalate issues promptly
- Build, maintain, and update CRM resources and support materials
- Support role based training sessions by coordinating logistics, updating materials, and answering user questions
Requirements
- Post secondary education in a relevant field or equivalent experience
- Minimum of 2 3 years of experience working with a CRM and marketing technology in B2B or professional services in a data focused role
- Tech savvy with deep experience working with data tools and within the Microsoft 365 platform
- Able to learn new platforms quickly with an interest in new tools and continuous improvements
- Proven experience maintaining CRM data quality: updating records, enriching information, deduplicating, and merging data
- Ability to create reports, dashboards and views and check data accuracy before release
- Working knowledge of Canadian privacy and consent (incl. CASL), suppression, and retention basics
- Highly accountable, action oriented, and eager to learn
- Team player with ability to collaborate widely and work independently
- Comfort writing plain language guides and supporting role based training
- Ability to work in a fast paced, matrixed organization with competing deadlines
- Clear, respectful communication and teamwork with stakeholders and vendors
Full Job Posting
About Gowling WLG
- Gowling WLG is an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia.
- The firm values excellence, diversity, and collaboration.
Profile
- The CRM Coordinator supports day to day administration and dependable use of the Firm's CRM system.
- Focus on data accuracy, quality, and consistency.
- First point of contact for users; business minded and service oriented.
- This position can be based in any Canadian office; requires hybrid attendance in office.
Data Management and Quality
- Keep CRM data accurate, current and consistent through regular updates, routine enrichment and deduplication.
- Monitor data quality, flag issues quickly, and respond swiftly to recommend fixes.
- Support ongoing clean up projects that improve reliability and usability of the CRM.
User Support
- Act as first point of contact for CRM questions, resolving common issues quickly and escalating when needed.
- Track user requests through to closure and keep colleagues informed with clear updates.
- Capture recurring user issues and help shape training, support materials, and system improvements.
Lists and Reporting
- Build, QA, and deliver mailing and event lists that are accurate, on time, and actionable.
- Prepare reports and saved views that give stakeholders quick, reliable insights.
Testing and Change Support
- Assist with preparing and executing test cases for CRM updates and new features.
- Log results, validate changes, and escalate issues promptly.
- Contribute to platform reviews by surfacing recurring issues and suggesting fixes.
Documentation and Training
- Build, maintain, and update CRM resources and support materials.
- Support role based training sessions by coordinating logistics, updating materials, and answering user questions.
Collaboration and Coordination
- Collaborate with stakeholders to streamline and standardize business processes using CRM.
- Partner with IT and internal stakeholders on incidents and small projects.
- Support other BD & Marketing tools as needed.
Qualifications
- Post secondary education in a relevant field or equivalent experience.
- Minimum of 2 3 years of experience working with a CRM and marketing technology in B2B or professional services in a data focused role.
- Tech savvy with deep experience working with data tools and within the Microsoft 365 platform.
- Able to learn new platforms quickly with an interest in new tools, continuous improvements, solving issues, and turning raw data into business insights.
- Proven experience maintaining CRM data quality: updating records, enriching information, deduplicating, and merging data.
- Ability to create reports, dashboards and views and check data accuracy before release.
- Working knowledge of Canadian privacy and consent (incl. CASL), suppression, and retention basics.
- Highly accountable, action oriented, and eager to learn.
- Team player with ability to collaborate widely and stay connected, while also working independently.
- Comfort writing plain language guides and supporting role based training.
- Ability to work in a fast paced, matrixed organization with competing deadlines.
- Clear, respectful communication and teamwork with stakeholders and vendors.
What We Offer
- Opportunity to shape the Firm's CRM data and systems with visible impact.
- Collaborative, inclusive, growth oriented team.
- Professional development, mentorship, and clear progression pathways.
- Executive visibility and cross functional collaboration with BD, Marketing, and IT.
- Access to training, certifications, and vendor enablement.
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