Creator & Influencer Manager

This role is ideal for someone who understands the intersection of content, credibility, and compliance in financial services.

In this role you will:

• Develop and execute scalable influencer marketing strategies aligned with company goals around customer acquisition, engagement, and brand trust
• Identify, segment, vet, and onboard influencer partners who resonate with the active trader audience across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards (e.g., NFA, CFTC, FTC)
• Negotiate campaign terms and compensation that create mutually beneficial relationships
• Maintain long-term partnerships with brand-aligned influencers and financial content creators
• Oversee end-to-end campaign management from concept through execution to performance review
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns
• Own content scripting and creative direction, providing creators with briefs, talking points, and hands-on support to produce on-brand, compliant content
• Define, track, and analyze campaign KPIs (acquisition, engagement, conversions, and cost per acquisition), conduct A/B testing, and deliver data-driven recommendations
• Support international growth by adapting creator strategy to regional audiences, platforms, and compliance requirements

What you'll need:

• Bachelor's degree in Marketing, Communications, Finance, or a related field
• 3 to 6+ years of influencer marketing experience, preferably in fintech, trading platforms, or financial apps
• Strong understanding of the financial content landscape and the importance of trust and compliance in communications
• Proven success managing influencers in regulated environments
• Excellent project management and negotiation skills
• Experience with performance-driven influencer campaigns and conversion tracking
• Deep, current fluency in creator trends, platform mechanics, and emerging content formats
• A hands-on operator mindset with the ability to personally source, brief, and manage creators on a day-to-day basis

Bonus points for:

• Familiarity with compliance standards in financial promotions (e.g., NFA, CFTC, SEC, FTC, FINRA)
• Experience in the futures industry or another investing category
• Strong relationships with finance creators and YouTube/TikTok financial influencers
• Background in affiliate marketing, partnerships, or user acquisition