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Creator, Community & Partnerships Manager

Cymbiotika AE
Dubai, UAE
Full Time
Manager
4 weeks ago
Influencer MarketingCommunity ManagementAffiliate MarketingUGC StrategyCampaign ManagementData Analysis
Free

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Influencer MarketingCommunity ManagementAffiliate Marketing
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THE ROLE

  • This is a newly created, multi disciplinary role that sits at the intersection of community, creator marketing, and commercial partnerships.
  • You will be the brand's primary relationship hub — owning every touchpoint with influencers, UGC creators, affiliates, resellers, and our owned community.

KEY RESPONSIBILITIES

  • Own and manage our official brand community — onboarding new members, driving retention, and ensuring a world class member experience
  • Manage and respond to all inbound messages across social — fast, on brand, and with care
  • Actively engage with community members on social media: comments, tags, reposts
  • Plan and coordinate community members for events, collabs, and activations both online and in person in the UAE
  • Act as the voice of the community internally — feeding insights and sentiment back to the Marketing Director
  • Own the end to end management of influencer campaigns — from brief creation and talent sourcing to contracting, delivery, and post campaign reporting
  • Manage a roster of ongoing brand ambassadors and influencer partners across tiers (mega, macro, micro, nano)
  • Build and maintain a live influencer pipeline for MENA, with culturally relevant talent across Instagram, TikTok, YouTube, and Snapchat
  • Negotiate rates, usage rights, and exclusivity terms in line with budget guidelines
  • Coordinate content approvals and ensure deliverables meet brand standards and timelines
  • Track campaign performance metrics: reach, engagement, EMV, story views, link clicks, and conversions
  • Build and manage a structured UGC creator programme — identifying, briefing, and managing a pool of creators producing authentic content for the brand

UGC Programme

  • Define and document how we work with UGC creators — setting clear expectations, content standards, turnaround times, and brand guidelines from day one
  • Build the SOPs for the entire UGC workflow: creator sourcing, briefing, content review, approval, usage rights, and payment
  • Set up and manage a UGC creator CRM — tracking all creators, content history, performance, rates, and relationship status in one place
  • Brief UGC creators clearly with templates, reference content, and performance feedback
  • Organise content rights and usage licences for paid amplification
  • Maintain a UGC content library and coordinate usage with social and paid media teams
  • Identify top performing UGC content and flag for paid social boosting

Affiliate Programme

  • Own and build the affiliate programme infrastructure from the ground up — platform setup, tracking architecture, unique code creation, commission structures, and payout workflows
  • Define and document the affiliate SOPs: onboarding process, content expectations, performance thresholds, and escalation paths
  • Set up and manage the affiliate CRM — tracking every affiliate's status, performance data, content output, earnings, and communication history in one place
  • Recruit affiliates strategically from the existing creator, influencer, and community network — with clear criteria for who qualifies
  • Analyse performance at a granular level: revenue per affiliate, conversion rates, average order value, click to purchase ratios, and programme level ROI
  • Build tiered incentive structures to reward and retain top performers, and identify underperformers to optimise or off board
  • Communicate regularly with affiliates: content briefs, product news, campaign updates, and performance reports
  • Stay current on affiliate platform capabilities and recommend tooling upgrades as the programme scales

Reseller & Partner Management

  • Ensure partners are consistently equipped with up to date marketing materials, product information, and campaign assets
  • Manage a centralised marketing collateral hub for partner access
  • Support partners around key campaign moments and product launches
  • Maintain the reseller/partner CRM and record all communications and asset distributions

Reporting & Analytics

  • Build and deliver a regular performance dashboard: influencer, UGC, affiliate, community, and partners
  • Report into the Marketing Director with weekly and monthly updates
  • Maintain live tracking documents for all active campaigns and programmes
  • Use data to make recommendations and continuously improve programme performance

General Marketing Support

  • Support the Marketing Director and wider team on campaigns, events, and ad hoc projects
  • Be a proactive, ideas forward contributor in marketing planning sessions
  • Help identify trends, creator moments, and cultural opportunities relevant to the MENA market

Experience

  • Minimum 3 years in an influencer, community, or creator partnerships role
  • 5+ years of total experience working in the MENA region
  • Deeply embedded in the MENA creator economy — you know the landscape, the talent, the platforms, and the culture from the inside
  • Proven track record managing influencer campaigns across Instagram, TikTok, YouTube, and Snapchat in MENA
  • Hands on experience building or running affiliate or ambassador programmes — not just managing them, but building the infrastructure
  • Experience setting up SOPs, CRMs, and operational workflows for creator or community programmes
  • Background in health, wellness, fitness, or FMCG brands strongly preferred

Skills

  • Highly analytical — you make decisions based on data, build clean performance reports, and know which metrics actually matter
  • Exceptionally organised — you run multiple programmes simultaneously without losing detail, and you build systems that keep things from falling through the cracks
  • Excellent written and verbal communication in English; Arabic is a significant advantage
  • Deep understanding of MENA creator landscape, platform behaviour, and cultural nuances
  • Proficient in affiliate and influencer management platforms, CRM tools, and reporting

Mindset

  • Entrepreneurial — you don't wait to be told what to do; you see the gap and build the solution
  • Fully immersed in the creator economy — you follow creators, understand trends, and live in the same world as your audience
  • Community first — genuine love for people, culture, and building belonging
  • Detail oriented — no ball gets dropped, every message gets answered, every deadline is met
  • Ambitious — excited to build something from scratch and grow with the brand as it scales across MENA

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