Creative Strategy Lead

BM Digital sits at the intersection of performance marketing and creator-driven growth.

We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale.

Our clients are high-growth consumer brands.

Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts.

If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you.

We are looking for a Creative Strategy Lead to own and evolve the creative product across our entire client portfolio.

This is not a creative director role in the traditional sense.

You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.

You will sit at the intersection of creative excellence and direct response performance.

You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.

• The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.