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Creative Strategist – Performance Marketing & AI Content
rite.
Dubai, UAE
Full Time
Mid
1 months ago
Creative StrategyPerformance MarketingContent CreationMeta AdvertisingTikTok AdvertisingSnapchat Advertising
Free
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Creative StrategyPerformance MarketingContent Creation
About the Role
Rite, a fast-growing wellness brand in the GCC, is looking for a performance-driven Creative Strategist to own the creative engine for paid acquisition across Meta, TikTok, and Snapchat.
Key Skills for This Role
Creative StrategyPerformance MarketingContent CreationMeta AdvertisingTikTok AdvertisingSnapchat Advertising
Responsibilities
- Lead creative strategy across Meta, TikTok, and Snapchat
- Research competitors, trends, customer insights, and ad libraries to identify opportunities
- Develop high performing creative angles, hooks, scripts, briefs, and offers
- Turn customer insights, reviews, and objections into winning ad concepts
- Own the creative testing pipeline and launch new concepts weekly
- Analyze performance alongside media buyers and decide what to scale, iterate, or stop
- Track key metrics including Hook Rate, Hold Rate, CTR, CPA, and ROAS
- Build a repeatable framework for testing and scaling creative
- Develop concepts for UGC, founder led, expert led, static, and video ads
- Brief and manage creators, designers, and editors
- Use AI tools to accelerate ideation, production, and testing
Requirements
- 3+ years of experience in Creative Strategy for DTC Ecommerce brands
- Strong understanding of Meta, TikTok, and Snapchat advertising
- Proven experience creating high performing static and video ads
- Strong direct response marketing mindset
- Strong understanding of consumer psychology and buying behavior
- Experience using AI tools for content creation and creative iteration
- Analytical mindset with ability to interpret performance data
- Excellent communication, organization, and ownership
Full Job Posting
About Rite
- Rite is one of the fastest growing wellness brands in the GCC, helping people feel better through functional products designed for modern lifestyles.
- We're looking for a performance driven Creative Strategist to own the creative engine behind our paid acquisition efforts across Meta, TikTok, and Snapchat.
- This role combines performance marketing, consumer psychology, content creation, and AI.
Creative Strategy
- Lead creative strategy across Meta, TikTok, and Snapchat.
- Research competitors, trends, customer insights, and ad libraries to identify opportunities.
- Develop high performing creative angles, hooks, scripts, briefs, and offers.
- Turn customer insights, reviews, and objections into winning ad concepts.
Creative Testing & Performance
- Own the creative testing pipeline and launch new concepts weekly.
- Analyze performance alongside media buyers and decide what to scale, iterate, or stop.
- Track key metrics including Hook Rate, Hold Rate, CTR, CPA, and ROAS.
- Build a repeatable framework for testing and scaling creative.
Content & Production
- Develop concepts for UGC, founder led, expert led, static, and video ads.
- Brief and manage creators, designers, and editors.
- Ensure creative output is high quality, on brand, and performance focused.
AI & Innovation
- Use AI tools such as ChatGPT, Claude, Midjourney, Runway, ElevenLabs, and CapCut AI to accelerate ideation, production, and testing.
- Stay ahead of emerging creative and AI trends.
Requirements Must Have
- 3+ years of experience in Creative Strategy for DTC Ecommerce brands.
- Strong understanding of Meta, TikTok, and Snapchat advertising.
- Proven experience creating high performing static and video ads.
- Strong direct response marketing mindset.
- Strong understanding of consumer psychology and buying behavior.
- Experience using AI tools for content creation and creative iteration.
- Analytical mindset with the ability to interpret performance data.
- Excellent communication, organization, and ownership.
Nice to Have
- Experience in wellness, beauty, supplements, fragrance, or consumer products.
- Experience managing designers, editors, or creative teams.
- UGC production and creator management experience.
- Experience with high spend DTC brands and structured creative testing frameworks.
How We Work
- Speed over perfection
- Testing over opinions
- Ownership over management
- Results over activity
- AI first where it creates leverage
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