Creative Strategist for Food & Beverage Brands
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Matcha Vibes cafe seeks a Creative Strategist to develop high-performing creative concepts for Reels, TikTok, Meta Ads, and YouTube Shorts. The role involves researching trends, writing creative briefs, and creating product launch campaigns to drive foot traffic and sales.
Key Skills for This Role
Responsibilities
- Develop high performing creative concepts for Reels, TikTok, Meta Ads, and YouTube Shorts
- Research trends, consumer behavior, and competitors
- Generate original content ideas that people want to watch and share
- Write detailed creative briefs and scripts for videographers and creators
- Create product launch campaigns for new drinks and food
- Develop concepts that increase foot traffic and sales
- Work closely with the founder to turn business goals into creative campaigns
- Analyze content performance and continuously improve future concepts
- Create monthly content strategies aligned with business objectives
- Build repeatable creative frameworks instead of one off ideas
Requirements
- Proven experience creating content for food & beverage, hospitality, lifestyle, or consumer brands
- Strong portfolio demonstrating campaigns that achieved measurable success
- Deep understanding of TikTok, Instagram Reels, and Meta advertising
- Excellent storytelling and copywriting skills
- Ability to identify trends before they become mainstream
- Data driven mindset
- Fluent English
Full Job Posting
Overview
- We are looking for an exceptional Creative Strategist who knows how to create content that drives attention, engagement, and sales.
- This is not a social media manager position.
- You will be responsible for developing creative concepts, advertising ideas, viral campaigns, and content strategies.
Responsibilities
- Develop high performing creative concepts for Reels, TikTok, Meta Ads, and YouTube Shorts.
- Research trends, consumer behavior, and competitors.
- Generate original content ideas that people want to watch and share.
- Write detailed creative briefs and scripts for videographers and creators.
- Create product launch campaigns for new drinks and food.
- Develop concepts that increase foot traffic and sales.
- Work closely with the founder to turn business goals into creative campaigns.
- Analyze content performance and continuously improve future concepts.
- Create monthly content strategies aligned with business objectives.
- Build repeatable creative frameworks instead of one off ideas.
Requirements
- Proven experience creating content for food & beverage, hospitality, lifestyle, or consumer brands.
- Strong portfolio demonstrating campaigns that achieved measurable success.
- Deep understanding of TikTok, Instagram Reels, and Meta advertising.
- Excellent storytelling and copywriting skills.
- Ability to identify trends before they become mainstream.
- Data driven mindset—you understand why content performs, not just how it looks.
- Experience working with remote creative teams is a plus.
- Fluent English.
What success looks like
- Within the first 90 days you will: Build a content strategy that supports business growth.
- Create a repeatable pipeline of winning content ideas.
- Increase content engagement and sharing.
- Produce campaigns that drive measurable store visits and product sales.
- Develop creative concepts that people genuinely remember.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Matcha Vibes cafe
Podcast Studio Operator & Coordinator
Dubai, UAE
Podcast Studio Operator & Coordinator We are looking for a reliable and hands-on Podcast Studio Operator & Coordinator to manage the day-to-day operations of our podcast studio. This role combines technical skills, clien
Café Supervisor
Jumeirah, UAE
We are looking for a highly experienced Café Supervisor with a solid background in hospitality and several years of hands-on experience in managing café operations. This role is critical for us, as we are not building ju
Snapchat account manager (SOCIAL MEDIA PLATFORM)
Jumeirah, UAE
We are looking for a Snapchat Account Manager who understands current trends and is ready to fully manage and grow our account while actively creating engaging content. The ideal candidate should be hands-on, creative, a
Snapchat accountant manager
Jumeirah, UAE
We are looking for a Snapchat Account Manager who understands current trends and is ready to fully manage and grow our account while actively creating engaging content. The ideal candidate should be hands-on, creative, a
Executive Head Chef consultant
Jumeirah, UAE
Executive Chef / Culinary Director (Cloud Kitchen & Concept Development) We are looking for a highly experienced Executive Chef / Culinary Director to lead the development of our food concept, menu engineering, and produ
Executive chef consultant
Jumeirah, UAE
Executive Chef / Culinary Director (Cloud Kitchen & Concept Development) We are looking for a highly experienced Executive Chef / Culinary Director to lead the development of our food concept, menu engineering, and produ
Content Creator
Jumeirah, UAE
Content Creator (Retail / F&B Focus) – Matcha Vibes We are looking for a highly creative and fast-executing Content Creator to join our team in Dubai and bring our brand to life across social media. Key Responsibilities:
Social Media Manager
Jumeirah, UAE
Social Media Manager (Revenue-Focused) – Matcha Vibes We are looking for a Social Media Manager who understands one thing clearly: social media is not about likes, it’s about driving real customers and revenue. Key Respo
Podcast Studio Operator & Coordinator
Dubai, UAE
Café Supervisor
Jumeirah, UAE
Snapchat account manager (SOCIAL MEDIA PLATFORM)
Jumeirah, UAE
Snapchat accountant manager
Jumeirah, UAE
Executive Head Chef consultant
Jumeirah, UAE
Executive chef consultant
Jumeirah, UAE
Content Creator
Jumeirah, UAE
Social Media Manager
Jumeirah, UAE