Creative Strategist

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.

Identify, recruit, and manage relationships with strong creators whose audiences and content style align with Gist's voice — curiosity-driven, enriching, and relevant

Brief creators to produce authentic, platform-native content that performs as paid social without feeling like an ad

Develop creative concepts, write scripts, and direct editors to produce 10+ ad variants weekly across Meta, TikTok, Google, and other paid social channels

Build and run a structured creative testing framework — hooks, formats, CTAs, audience angles — and translate performance signals into the next hypothesis

Analyze CVR, CPI, CPA, and ROAS data to identify what's working and brief the next round of creative accordingly

Partner with the performance marketing manager to connect creative decisions directly to acquisition outcomes

Stay ahead of content trends, platform formats, and creator behavior to keep our creative fresh and competitive

Build the creative foundation that drives Gist's early user growth and brand presence

Establish a scalable creator network and data-driven creative testing system from scratch

Influence how Gist shows up across paid social at a critical zero-to-one moment

Help define what enriching, curiosity-driven advertising looks like in a noisy feed environment

3–5 years in paid social creative strategy, with Meta Ads as your primary channel

Proven track record working directly with top creators — you know how to identify the right talent, build the relationship, and get the best work out of them