naukri
Creative Marketing Lead
Mamo Pay
United Arab Emirates, UAE
Senior
3 days ago
Brand PositioningCampaign ManagementContent CreationPaid AdvertisingSocial Media MarketingPR
Free
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Brand PositioningCampaign ManagementContent Creation
About the Role
Define market narrative, execute brand awareness campaigns, and create compelling content while possessing creativity, storytelling skills, and UAE market experience.
Key Skills for This Role
Brand PositioningCampaign ManagementContent CreationPaid AdvertisingSocial Media MarketingPR
Responsibilities
- Define Mamo's positioning and market narrative
- Build and run paid and organic brand awareness campaigns across all relevant channels, including social, video, PR, events, sponsorships, offline and online
- Create and own concepts, messaging, and content across campaigns and initiatives
- Manage agencies and freelancers to produce creative assets where necessary
- Build and execute awareness building strategies for new products
- Shape and execute the strategy that powers our brand messaging
Requirements
- Experience in defining positioning and market narrative
- Experience building and running paid and organic brand awareness campaigns across social, video, PR, events, sponsorships, offline and online channels
- Ability to create and own concepts, messaging, and content across campaigns
- Experience managing agencies and freelancers
- Experience building awareness strategies for new products
- Ability to shape and execute brand messaging strategy
Full Job Posting
About the Role
- One of the things we have going for us at Mamo is that most of us are engineers or techies either by profession or at heart.
- Historically, this has served us very well; we've built a beautiful, effective, high quality product suite that is absolutely adored by our customers.
- However, like with anything else, there are always two sides to this coin. Being this passionate about product and technology usually means storytelling doesn't come naturally.
- We're not the loudest in the room. Self awareness is fantastic, which is why we're putting our hand up and recruiting someone special.
- Someone who can see and appreciate what we've built, experience the 'Aha!' moment that our customers have, and translate it into a compelling narrative then take that narrative and show the world what they're missing without Mamo.
What you'll do
- Define Mamo's positioning and market narrative
- Build and run paid and organic brand awareness campaigns across all relevant channels, including but not limited to: social, video, PR, events, sponsorships, offline and online.
- Create and own concepts, messaging, and content across campaigns and initiatives
- Manage agencies and freelancers to produce creative assets where necessary
- Build and execute awareness building strategies for new products
- Shape and execute the strategy that powers our brand messaging
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