Creative Marketing Director
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Key skills for this role
Role Overview
Karwan Sports Club is seeking a Creative Marketing Director to lead creative vision, brand strategy, and integrated marketing initiatives.
The role covers sports, fitness, hospitality, academy, and event businesses across digital and offline channels.
The successful candidate will combine creative thinking, brand building, marketing strategy, and hands-on execution.
Key Skills for This Role
Full Job Posting
Role Overview
Karwan Sports Club is seeking a Creative Marketing Director to lead creative vision, brand strategy, and integrated marketing initiatives.
The role covers sports, fitness, hospitality, academy, and event businesses across digital and offline channels.
The successful candidate will combine creative thinking, brand building, marketing strategy, and hands-on execution.
Key Responsibilities
- Lead creative and marketing direction across multiple brands and business verticals.
- Develop integrated strategies aligned with business, revenue, events, memberships, registrations, and facility-booking goals.
- Build brand positioning, identity, messaging, and tone of voice.
- Conceptualize campaigns, launches, tournaments, events, and promotional initiatives.
- Lead campaign development from concept through production and final execution.
- Direct social media, design, video, copywriting, CRM, and other creative functions.
- Create creative briefs and translate business requirements into campaign concepts.
- Oversee visual storytelling across digital, social, video, photography, websites, outdoor, presentations, and events.
- Work with performance marketing teams on conversion-focused creative.
- Collaborate with sales, events, operations, academy, hospitality, and management teams.
- Review assets, identify opportunities, monitor competitors and trends, and track campaign performance.
- Manage internal resources, agencies, freelancers, and production partners while maintaining creative standards.
Required Qualifications
- 8+ years of experience in creative marketing, brand management, integrated marketing, advertising, or related roles.
- Previous experience in a senior creative or marketing leadership position.
- Strong portfolio demonstrating successful campaigns, brand development, and creative direction.
- Strong understanding of digital marketing, social media, content, video, branding, and consumer communication.
- Ability to develop campaign concepts, translate strategy into execution, and manage multidisciplinary teams.
- Strong presentation, communication, stakeholder management, commercial, and multitasking skills.
Preferred Experience
- Experience in sports, entertainment, fitness, hospitality, lifestyle, events, or agency environments is highly preferred.
- UAE or GCC market experience is an advantage.
What the Team Is Looking For
- A hands-on creative leader who can develop the big idea, direct the team, review execution, and own final campaign output.
- The role requires balancing creative standards, commercial objectives, multiple brands, and fast-moving deadlines.
Application Materials
- Applicants should provide a CV together with a portfolio or links to previously led campaigns and creative work.
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