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Creative Lead (Copy)
itch
Delhi, UAE
Full Time
Lead
Hybrid
3 weeks ago
CopywritingCreative StrategyMentorshipCampaign DevelopmentBrand StorytellingSocial Media Content
Free
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CopywritingCreative StrategyMentorship
About the Role
itch, a creative agency in Delhi, is looking for a Creative Lead (Copy) with 4-8 years of experience to craft compelling brand stories, lead a team of copy specialists, and drive creative vision.
Key Skills for This Role
CopywritingCreative StrategyMentorshipCampaign DevelopmentBrand StorytellingSocial Media Content
Responsibilities
- Take full ownership of creative deliverables from everyday brand content to larger campaign concepts
- Write compelling copy for a range of platforms including social media, websites, and ad campaigns
- Develop big ideas for campaigns that resonate with audiences and align with brand objectives
- Provide constructive feedback to copy specialists and mentor them to refine their craft
- Partner with design mentors, strategists, and other teams to develop integrated campaigns
- Present ideas confidently to clients, ensuring they understand the creative vision and strategic intent
- Identify opportunities for fresh content ideas, campaign directions, or brand narratives
Requirements
- 4 8 years of experience in copywriting and creative roles
- Proven ability to lead and mentor a team
- Strong portfolio demonstrating creative writing and campaign concepts
- Experience in writing for social media, websites, ad campaigns, and more
Full Job Posting
Role Overview
- The Creative Mentor (Copy) is a pivotal role that combines leadership, creativity, and strategy.
- You will take ownership of crafting compelling brand stories, guiding a team of copy specialists, and driving the creative vision across everyday brand work and larger campaign ideas.
Key Responsibility
- Ownership & Leadership: Take full ownership of creative deliverables.
- Creative Writing & Conceptual Thinking: Write compelling copy for a range of platforms.
- Develop big ideas for campaigns that resonate with audiences and align with brand objectives.
- Mentorship & Development: Provide constructive feedback to copy specialists.
- Groom and mentor the team to become better storytellers and creative problem solvers.
- Strategic Collaboration: Partner with design mentors, strategists, and other teams.
- Present ideas confidently to clients.
- Proactive Initiative: Identify opportunities for fresh content ideas.
- Take the lead on brainstorming sessions, creative pitches, and internal initiatives.
- Industry Awareness & Innovation: Stay updated on trends in advertising, digital platforms, and consumer behavior.
Other Details
- Job Location: Okhla Phase 2, Delhi, Onsite
- Work Model: Hybrid
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