Creative Director

• Codify and scale the Activate distinctive asset system
• Build the global creative toolkit — assets, templates, guidelines — that global partners, AGS markets, and HQ teams all build from
• Apply the system everywhere — in store, online, social, partnerships
• Set the creative standards and hold the line on them at global scale
• Lead the relationship with Activate's creative agency partner — a true creative partner, not a production shop
• Brief breakthrough campaigns aligned to Activate's Category Entry Points — work that gets us noticed and top-of-mind
• Set the bar, hold the bar, make them earn the work — and earn the trust to make their best

• Lead, hire, and develop the in-house creative team — design, video, social, production
• Pool out every agency campaign in-house — every channel, every market, every store; efficient, on-brand, fast
• Own the organic social content calendar end-to-end — read culture and turn it into work that's on-brand and on-the-moment
• Refuse the wallpaper - every asset earns its place

• Treat creative as performance — read what's working, cut what isn't, refine what's close
• Partner with AGI and AGS to A/B test creative variants in market and let the lift shape the next round
• Use AI for production, ideation, adaptation — faster shipping, more iterations, broader reach
• Make AI the default, not the experiment

• 7+ years leading creative at consumer brands — entertainment, retail, hospitality, fitness, lifestyle
• Partnered with a creative agency to build breakthrough campaigns — set the brief, held the bar, made them earn the work
• Led an in-house team to pool out agency campaigns at scale — efficient, on-brand, every channel and every market
• Built or scaled a distinctive asset system — and held the line on application
• Built global creative toolkits used by franchise partners, JV operators, or multi-market teams
• Treated creative as performance — A/B tested in market, read the lift, refined what works
• Used AI to change what a team can ship — production, ideation, adaptation

• Competitive Salary
• Benefits package
• Paid time off
• Casual dress
• Employee discount
• On-site parking

Activate is an equal opportunity employer.

All qualified applicants will receive consideration for employment.

Activate is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs and activities.

To request reasonable accommodation for a protected characteristic, contact hr@playactivate.com which is an email monitored for this purpose.

We thank all applicants for their interest, however, only those candidates selected for interviews will be contacted.