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Country General Manager

AROMARIA
Dubai, UAE
Full Time
Manager
Onsite
4 weeks ago
Profit and Loss ManagementBusiness DevelopmentSalesMarketingOperations ManagementStakeholder Management
Free

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About Aromaria and The Role

  • Aromaria is a premium scent diffusion house serving the world's most discerning hospitality, residential, and lifestyle brands.
  • The Middle East and UAE represent our most significant growth market.
  • We are now appointing a Country Manager to establish and lead a permanent Aromaria presence on the ground in Dubai, building the commercial, operational, and brand infrastructure required to scale Aromaria across the GCC and wider Middle East.
  • This is a full general management mandate. The Country Manager will be Aromaria's senior representative in the region, accountable for the full profit and loss of the Middle East business and for building the country operation from a standing start.
  • The successful candidate will operate with significant autonomy, supported by Aromaria's global functions, but is expected to think and act as the owner of the country.

Key Responsibilities

  • Own the Middle East revenue target across hospitality, residential, retail, and cruise verticals, building and converting a qualified pipeline.
  • Lead consultative sales engagements end to end, from prospecting and discovery through to commercial proposal, contract negotiation, and signature.
  • Grow and protect strategic accounts, ensuring renewal, expansion, and reference value across the portfolio.
  • Build a regional sales function over time, hiring and developing Growth Executives, Account Managers, and partner channels.
  • Translate Aromaria's global brand into a regionally resonant proposition.
  • Plan and execute the regional event and showcase calendar, including industry trade shows, private client previews, and partner led activations.
  • Lead local PR, partnerships, and influencer strategy in coordination with the global marketing team.
  • Stand up Aromaria's operational footprint in the region, including warehousing, logistics, servicing, and installation capacity.
  • Own the client servicing standard end to end, ensuring installations, scent refills, diffuser servicing, and aftercare are delivered to quality.
  • Manage the regional inventory position, balancing service availability against working capital.
  • Own the regional profit and loss, including revenue, gross margin, operating cost, and contribution.
  • Recruit, lead, and develop the regional team across commercial, operations, and client servicing functions.

Candidate Profile Essential Experience

  • Minimum eight to twelve years of progressive commercial and general management experience, with at least three years operating at country manager, general manager, or equivalent profit and loss accountability level.
  • Established track record building or scaling a premium or luxury B2B business in the UAE or wider GCC, with demonstrable wins in hospitality, real estate development, retail, or adjacent luxury sectors.
  • Deep, current network across UAE and regional luxury hospitality, residential development, and lifestyle, with the ability to open senior doors from day one.
  • Genuine multi disciplinary operator: comfortable owning sales, marketing, operations, finance, and team simultaneously.
  • Demonstrable experience leading complex, multi stakeholder client implementations from contract through to delivery.
  • Experience hiring and developing teams in the region, including familiarity with UAE employment practice and visa frameworks.
  • Based in, or relocating to, Dubai, with full right to work in the UAE or willingness to operate under sponsorship.

Desirable Experience

  • Prior experience in fragrance, beauty, interior design, hospitality supply, or premium amenity categories.
  • Existing relationships within Jumeirah Group, Aldar Properties, Emaar, Four Seasons, or comparable regional players.
  • Exposure to cruise, yachting, or marine hospitality.
  • Arabic language capability.

Personal Attributes

  • Commercially sharp and credible at C suite and ownership level with the region's leading luxury brands.
  • Operator's mindset: comfortable moving from a board level commercial conversation to a logistics or hiring decision in the same day.
  • High taste threshold and instinctive feel for luxury, brand, and client experience.
  • Self directed, resilient, and energised by building rather than maintaining.
  • Aligned with Aromaria's standards of discretion, professionalism, and quality in every client interaction.

What Aromaria Offers

  • Full ownership of a strategically critical market with the autonomy, support, and investment required to build it properly.
  • A seat at the EMEA leadership table and direct line into the Managing Director EMEA.
  • Competitive base salary commensurate with experience, plus a performance linked bonus tied to regional profit and loss and a long term incentive structure.
  • The opportunity to put a personal signature on Aromaria's most important growth market over the coming years.

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