Copywriter

The Junior Copywriter must have a basic understanding creative departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a art director to generate and execute creative concepts from ideation through finished product. - Work must adhere to clients marketing strategies and objectives, meeting deadlines within budget on client projects. - Helps perform research (general lit searches as well as specific topic research) via internet and other resources. - Assists art director partner in analyzing and interpreting data. - Contributes innovative ideas appropriate to the clients marketing strategy - Develops understanding of audience needs and targets designs and tone styles to appropriately meet them. - Produce tone and style for copy on the assigned project that is complementary to the layout and art. - Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services. - Participates with creative and brand team to develop multiple concepts/campaigns for assigned products/projects. - Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art director partner to ensure that words and image work together to support the concept. - Logically organizes content material from a range of sources to create a compelling narrative/story flow. - Ability to adapt concept to all mediums. - Communicates with team members at all times regarding deadlines, revisions, quality control and new work. - Makes sound, timely decisions regarding need to change work in progress and reports them to supervisor. - Work with art director to support creative approaches to communicate Brand personality and tone for both the overall campaign and individual materials.