Copywriter

Role overview

Responsibilities

• Create content for websites, landing pages, social media, advertising campaigns, email communications, product materials, presentations, articles, promotional content, and other channels.
• Collaborate with marketing, creative, product, design, and other teams on campaign objectives, audiences, messages, and brand guidelines.
• Research topics, develop creative concepts, write and edit content, and refine messaging.
• Adapt tone, style, structure, and messaging for different platforms while maintaining a consistent brand voice.
• Work with designers and creative teams to align copy and visual elements.
• Contribute creative ideas, improve audience engagement, and explore new storytelling approaches and content formats.

Qualifications

• Bachelor’s degree or equivalent qualification in English, Communications, Journalism, Marketing, Media, or a related field.
• Excellent written and verbal communication skills with strong command of grammar, vocabulary, tone, and style.
• Ability to write clear, engaging, persuasive, and audience-focused content across multiple formats.
• Strong understanding of brand voice, storytelling, content strategy, and marketing communication principles.
• Ability to adapt writing style and tone to different audiences, platforms, and campaign objectives.
• Strong research, editing, proofreading, and fact-checking skills.
• Excellent attention to detail and a strong sense of language and visual communication.
• Creative thinking and ability to develop original concepts and compelling messaging.
• Ability to understand creative briefs and translate complex information into accessible content.
• Strong collaboration and communication skills with cross-functional teams.
• Familiarity with SEO, digital marketing, social media, content management systems, or AI-assisted content tools is a plus.